REwatch: Consider the Value of Community when Shopping

2013-11-24T09:15:00Z REwatch: Consider the Value of Community when ShoppingMichelle Krueger Times Columnist
November 24, 2013 9:15 am  • 

It’s that time of year.

Whether it’s for groceries, gift giving or decking the halls, shopping lists take on a life of their own starting Thanksgiving week.

With just 30 shopping days until Christmas, many people are making a list and checking it twice based on the best deals to be had. Along with Black Friday and Cyber Monday, consider supporting the Shop Small movement on Small Business Saturday.

Your choice can make a difference.

A national initiative to help local merchants compete during the critical holiday shopping season, Small Business Saturday has been driving shoppers to local small merchants the Saturday following Thanksgiving since 2010.

Last year, more than 100 million Americans shopped small on Small Business Saturday. By patronizing local businesses, these people also helped improve the economic health of their own communities.


According to researchers at The 3/50 Project, for every $100 spent in locally owned stores, $68 remains in the local economy. In contrast, only $43 of every $100 remains local when spent in national chains, and little or no local revenue results from online purchases.

Beyond that, a study by Ernst & Young and the Fidelity Charitable Gift Fund shows the importance of giving back to small businesses – 89 percent of entrepreneurs donate money locally, both personally and through their companies.

Plus, supporting small businesses in our communities ensures they will keep on providing the products and services we rely on every day.

The 3/50 Project asks, “Which three local businesses would you miss if they decided to close their doors?”

Think about it, and let them know on Small Business Saturday.

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