Rossi & Taylor’s Formula for Success

2011-09-11T00:00:00Z Rossi & Taylor’s Formula for Success nwitimes.com
September 11, 2011 12:00 am

Drawing upon a wealth of experience-based local real estate knowledge plus a hands-on approach, Rossi & Taylor Realty Group has literally grown from the ground up this summer.

Since opening their technologically-advanced St. John office just 4 months ago, the newly-established, family-owned and operated independent brokerage's listings and sales have far-exceeded expectations for the first quarter of operation according to Brian Rossi and his partner William Taylor, Jr.

"It was just Bill and I and over 3,000 square feet of office space in the beginning," Rossi, who has been a northwest Indiana real estate agent for 20 years and a broker/owner running a real estate company for 17 of those, said. "We want to offer more than other real estate offices. Our goal is to set a new standard in the industry, with our expertise and technology. Our team has grown extensively in a short amount of time and includes 2 seasoned full time staff members that are well-prepared to meet the needs of both buyers and sellers in today's challenging real estate market. The pace around the office is really picking up, and our office, unlike others, is open for business 7 days a week."

Committed to providing the support agents need to help clients achieve their goals, Rossi & Taylor keeps a pulse on the market using the very latest technology - including iPad 2's for all agents plus flat panel displays and an impressive multi-user computer work station in the office - while investing in a long-term, comprehensive advertising program that boasts an effective mix of innovative yard signs plus frequent print and electronic media updates.

"Between our weekly newspaper ads and our personalized signs, we are getting new agents, new listings and closing on deals. Our family, like our business, is growing rapidly here," Crystal Henning, who has been with Rossi & Taylor since the very beginning as executive coordinator/processor and brings over 10 years of real estate office experience to the team, said. "There are so many differences between working for an independent brokerage and a corporate company. For starters, Brian and Bill are here everyday to answer any questions or go on appointments when needed."

For example, the comprehensive training program at Rossi & Taylor is designed to offer each agent individualized guidance that targets specific topics based on his or her unique skill set and/or contact area.

"I've been in real estate for three years now, and the switch to Rossi & Taylor three months ago has been a great experience so far," sales agent Christine Springsteen said. "I like the small office atmosphere where we all work together versus the corporate-owned company where it was more every man for himself. It's a more personal teaching environment, and Brian's expertise and proven methods have me more energized and on a more positive path. I already know so much more about areas I wasn't as familiar with before, and if anything is ever outside of my comfort zone, I know Brian will be there to support me."

"The fact that we can talk to our broker at any time makes a huge difference to us," John Reiser, who works with his wife Christine as part of Team Reiser at Rossi & Taylor, said. "My wife went to a Rossi & Taylor open house earlier this year and found the atmosphere electric and the excitement for the future worth checking into. We met with Brian to discuss his views and how, to be honest, they would fit with the way we wanted to proceed for our clients in the real estate market. We walked out of that meeting KNOWING this is where we needed to be."

Rossi & Taylor's solid foundation for growth begins with a progressive philosophy that integrates time-tested, winning strategies from the old-school approach to real estate with emerging technologies and a positive attitude. As a result, the group has already expanded into Illinois with great success.

"I think a lot times when you open up a new company there's a lot of excitement there," Al Rodriguez, another Rossi & Taylor sales agent, said. "It's one thing to have big plans and say you provide great customer service, but when you're at an event and customers are saying these people actually treated me like a person that means something. Brian and Bill always invite the public when they host special events for the agents and our clients. It's a great opportunity to get to know us and meet some of the people who actually work with us."

"Everyone here is friendly and helpful," Becky Miecznikowski who has 7 years of experience working in a real estate office said. "The overall atmosphere is probably the biggest difference coming from a corporate office environment. I have to say that my view of real estate has changed so much I'm now planning to enroll in real estate school."

"Rossi & Taylor Realty Group is serious about setting the gold standard in the real estate industry," Henning addedd. "You can feel it just by walking in our office. We work hard for our clients, and we love to help them find their dream home or sell their current house."

The Rossi & Taylor Realty Group office located at 8025 Wicker Ave. in St. John is open 7 days a week for your convenience. Call (219) 365-8000 or go to rossiandtaylor.com online for more information.

 

 

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