Lincoln Learning Luxury

Orchids sit at the reception desk of the Hines Park Lincoln dealership in Plymouth, Mich. After decades of selling hulking Town Cars to grumpy retirees, Ford Motor Co.’s Lincoln brand is trying to appeal to younger, more discerning buyers. It purged under performing dealerships and is prodding the rest to make expensive updates.

August 14, 2013 2:02 pm  • 
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