CALUMET CITY | The U.S. Postal Service invites small business owners to attend a "Grow Your Business Day" workshop at 10 a.m. Feb. 14 to learn how to promote business using direct mail, without the cost of mailing lists or permits.
The new Every Door Direct service is the first in a series of U.S. Postal Service initiatives to make growing a business with mail more efficient and affordable. The Every Door Direct workshop will take place at 1200 Ring Road. Seating is limited, RSVP at usps.com/growyourbusinessdays.
The one-hour presentation will teach participants how to select a campaign message, target an audience and prepare Every Door Direct mailings. Information will be provided on how to do it yourself or use mailing house vendors.
Attendees will also learn about the Postal Service's Direct Mail Hub, a website that allows businesses to use the marketing advantages of direct mail.