CHICAGO | The Chicago Transit Authority has a message for riders: stay off the tracks.
The rail and bus service is rolling out a series of new public safety ads Monday after officials said they'd recorded an uptick in the number of people who were leaving the train platforms and hopping onto the rails.
The number of people making their way to the tracks is up about 4 percent, The Chicago Sun-Times reported. In 2012, there were 349 reports of people leaving train platforms to climb onto the track. Last year, 11 people died on CTA tracks, up from nine in 2011.
Many of the people on the tracks are trying to retrieve fallen items, while others are walking between stations, officials said.
Authorities believe alcohol is often involved, although there are few arrests because most people don't linger.
The six new ads include the tagline: "Stay off the tracks. It's not worth your life."
The messages warn people about how quickly trains can approach, while others caution about the 600-volt electrified third rail, which can be deadly if it's touched.
"Though the number of fatal incidents on the CTA is extremely low, one incident is one too many," CTA President Forrest Claypool said in a statement. "We continue to work to ensure the safest system possible, and to both remind and encourage our customers to take simple steps to keep themselves safe."