CROWN POINT | Carriage Court Pizza owner Fred Laud stepped easily in front of the camera Wednesday while a film crew prepped him for his appearance in a promotional video.
The effort kicked off a new season of Shop Local commercial spots produced in a collaboration between the city and the Crown Point High School technical communication course.
Class instructor Christopher Gloff, production partner Brent Barber and high school film crew members Shelby Kiger, Maggie Robinson and Griffin Rushton, all seniors, worked behind the scenes Wednesday to properly light a corner of the natural-brick walled pizza restaurant and prepare the sound system for Laud's on-camera appearance.
The city's Shop Local campaign kicked off last year in an effort spearheaded by City Councilwoman Carol Drasga, R-5th, and with help from Adam Graper, head of the city's information technology department.
Finished products featuring several Crown Point businesses, including Amy Laurie's Eclectic Boutique and Geppetto's Toys and Togs, were shown on channels ATT U-Verse 99 and Comcast 26, and online on the Crown Point city website.
The technical communication course has doubled in enrollment since last year, to 22 students, Gloff said. Students trained from the start of the semester, producing high school in-house programming.
The hands-on experience has given the Crown Point High students a jump on students in other schools, Gloff said.
"Our kids are producing work that, in a number of ways, exceeds in quality that of many collegiate programs," he said.
Shop Local promotes spending local dollars in local businesses whenever possible,with the intent of keeping shopping districts viable in cities and towns.
Videos featuring additional Crown Point businesses are planned.
"The goal is to get a couple of commercials wrapped before the holiday break," Gloff said.