Retailers gearing for close-ups in C.P. Shop Local campaign videos

2013-01-15T19:36:00Z 2013-01-15T23:30:04Z Retailers gearing for close-ups in C.P. Shop Local campaign videosSusan Erler, (219) 662-5336
January 15, 2013 7:36 pm  • 

CROWN POINT | At least seven local retailers have signed on to star in promotional videos as part of a Shop Local campaign in a partnership between the city and Crown Point High School.

Taping is expected to start later this month, said Carol Drasga, the 5th District city councilwoman and Redevelopment Commission member who has spearheaded the Shop Local campaign.

The Redevelopment Commission this week agreed to fund purchase of new videotaping equipment for the high school, to be used by students who will create the videos.

Included in the $6,095 purchase are a high definition camera, video converters, a power supply, batteries, memory cards and a tripod.

The partnership between the city and the high school is expected to extend beyond this year, Drasga said, not only for Shop Local promotions but other, mutually agreed upon, projects suitable for the school curriculum, Drasga said.

The Shop Local videos will feature shopkeepers in individual vignettes to be taped over the next several months by students in the school's Technical Communications course, with help from Adam Graper, director of the city's media and technology department.

The finished products are to be shown on local channels ATT U-Verse 99 and Comcast 26, to promote local shops and restaurants.

Students involved in the project already are experienced in producing the high school weekly video announcement, which is broadcast to the student body on the school's TV station.

High School Principal Chip Pettit said the partnership will give students real-world experience and an opportunity to give back to the community.

Seven retailers applied with the city to participate as of mid-January, Drasga said. Applications are accepted on a first-come, first-served basis.

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Crown Point, Ind. 46307
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