Purdue Calumet management students excel in world-wide business game

2013-07-24T14:55:00Z Purdue Calumet management students excel in world-wide business gameWes Lukoshus | Purdue University Calumet nwitimes.com
July 24, 2013 2:55 pm  • 

HAMMOND | Matching wits against thousands of college students worldwide in a PC-based, simulated online business competition, seven Purdue Calumet teams recently placed in the top 100—including one ranked as high as 11th.

Senior business students enrolled last spring in the Strategic Management capstone course fulfilled a course assignment by competing in The Business Strategy Game. The competition calls for student teams to apply best business practices in managing an athletic footwear company head-to-head against peer teams across the globe.

Participating in the competition satisfied a Purdue Calumet experiential learning course initiative, in which students integrate traditional and applied learning in a real world manner. Assistant Professor of Strategy Arifin Angriawan and former faculty member Derek Ruth taught class sections of the course.

“Managing a business is so complex that it cannot be learned just by listening to lectures or engaging in case discussions,” Angriawan said. “Simulation and competition are effective, because they are very engaging; students enjoy learning in this manner, and they prove it through the effort they demonstrate.”

Ruth, who instructed five teams, said that “hitting the top 100 means that all five of my teams were in the top three percent of all teams globally and the top team scored higher than 99.7 percent of all teams.”

Team performance scores are based on such categories as Earnings per Share, Return on Equity, Stock Price, Credit Rating and Image Rating. In response, the Purdue Calumet student teams input hundreds of decisions relating to such aspects of business management as assessing market conditions, determining how to respond to competitor actions, forging long term strategies and direction, and forecasting upcoming sales volumes.

Weekly team rankings of overall performance were posted online.

“Through this competition, our students learn to make sound decisions like real life managers do about such aspects of business management as production capacity and quantity, pricing, distribution and more,” Angriawan said. “Our students also discover that they are very knowledgeable as indicated by how well they compete against students at other universities.

“Several years ago, one student told me that he got a job because his employer was impressed with his simulation experience and results from this competition.”

Comprising Purdue Calumet’s group of student “business managers” were: Dawn Jaranowski of Cedar Lake; Shawn Wirtz of Chesterton; Tyler Alberson, Ryan Doyle, Josh Nottingham and Stephen Tants of Crown Point; Steven Elizalde of Dyer; Jorge Valdez of East Chicago; Brandon Rukes, Nicole Wright and Zijia Xiao of Griffith; and Rosa Pacheco and Kerry Tucker of Hammond.

Also, David Kuzmar and Adrienne Rivera of Highland; Amanda Ewing, Kim Ison and Maria Reyes-Herendez of Hobart; Alyssa Gilbert of Lake Station; Michael Denny and Terra Woessner of Lowell; Reem Aljar, Manuel Lopez and Eric Schooler of Munster; Tyler Ferree and Zach Haynes of Schererville; and Joe Pagorek of St. John.

Rounding out the Purdue Calumet student competitors were Marisela Zambrano of Chicago Heights, Ill.; Raheem Idowu of Dolton, Ill.; Deborah Czmiel of Homewood, Ill.; Nefthy Bobadilla and Christine Dolbeer of Lansing, Ill.; Hexing Zhang of Fullerton, Calif.; Prerna Jairath of Islin, NJ; and Zhi Wang of Sugarland, Tex.

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