Equipped with a box truck and a big idea, Highland native Ashley Volbrecht set out to open a mobile fashion boutique in 2012.
“I have always had a dream to create something from scratch that capitalized on my two greatest passions – entrepreneurship and fashion,” Volbrecht said. “A mobile boutique presented an opportunity to truly do something completely out of the box.”
The 29-year-old had never driven anything bigger than a small car, but managed to drive an 18-foot truck home from Kentucky, and then employed a team of designers and carpenters to renovate inside and out.
Her colorful boutique, aptly named Truckshop, opened last June.
“We sell feminine, colorful tops, dresses, and jewelry - all for $65 and less. When an item sells out, we typically do not re-stock it, so we can continually add fresh inventory,” she said of her merchandise.
Volbrecht worked festivals, company events and college campuses in Cincinnati last year, and plans to make stops this summer in Chicago, Nashville, Indianapolis, Columbus and Cleveland.
Truckshop has been featured on ABC and FOX TV news shows, as well as being named Best New Boutique by "Cincinnati Magazine."
“The biggest thing we capitalize on is that we’re here today, gone tomorrow. If there’s something you want, you best buy it now before it sells out and we are somewhere else.”
“Retail, in my opinion, needs more of a sense of urgency and less supply to garner demand. Retail is an industry that has trained customers to wait for items to go on deal. My goal is to shake the industry up,” she added.
The daughter of Rick Volbrecht and Dawn Largus, Volbrecht is a 2007 marketing graduate of Indiana University's Kelley School of Business, and now resides in Cincinnati.
She previously worked for the Kimberly-Clark Corporation as an account manager for Target, Costco and Kroger headquarter accounts. The position took her to Minnesota, Wisconsin, Washington and Ohio.