Generous donors offer to match donations to make up for shortfall in Red Kettle campaign

2014-01-30T18:38:00Z Generous donors offer to match donations to make up for shortfall in Red Kettle campaignLake County Salvation Army
January 30, 2014 6:38 pm  • 

MUNSTER | The Salvation Army has reported that donations to the Red Kettle Campaign in Lake County, Indiana, are down by 25 percent, raising just $709,000 of the $940,000 needed, while the requests for food and assistance are greater than ever.

The shortage is partly due to the fact that the iconic red kettles, which dotted Lake County streets from Nov. 8 through Dec. 24, fell $203,000 short of their $645,000 kettle goal, down 42 percent from last year. With Thanksgiving falling later in the month, leaving one less week between Thanksgiving and Christmas, The Salvation Army is working hard to make up for lost time and prevent having to make any cuts the critical social services programs it provides to area people in need in the year ahead.

The red kettles may be gone from the streets, but the Red Kettle fundraising campaign goes on each year through January 31, through donations made to The Salvation Army’s website, online red kettles, by phone and by mail. The Salvation Army receives nearly 70 percent of its yearly donations during the campaign. The funds are used not only to support Christmas programs and services, but to help The Salvation Army serve neighbors in need throughout the entire year. Funds raised will stay in the Lake County community.

“The services The Salvation Army provides are critical over 7,000 people in this area because they rely on them for simple survival” stated Captain Rebecca Simmons, Lake County Coordinator. With funding levels dipping so low and demand increasing, we are going to have to make some critical decisions for the future.”

To offset this shortage, four generous individuals, who wish to remain anonymous, have pooled their resources and offered to match all donations to The Salvation Army, which includes Lake County, Indiana, through January 31, up to $250,000, doubling the value of all donations over the next two weeks.

Copyright 2014 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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