SCHERERVILLE — Against a backdrop of floral arrangements and crystal luminaries, couples from throughout the Calumet Region will again say their “I do’s” during Valentine’s Day weddings at Albert’s Diamond Jewelers.
Now in its 19th year, the Valentine’s Day nuptials take place from 11 a.m. to 5:30 p.m. Tuesday at the Schererville location, 711 Main St.
The tradition of Valentine’s Day weddings honors the Feb. 14, 1968 wedding of Fred and Donna Halpern and dates back to when the couple decided to celebrate their 30th wedding anniversary by renewing their vows at the Albert’s store they owned, then in East Chicago.
Their invitation for other couples to join them and get married that same day sparked the annual nuptials and renewal of vows, said Josh Halpern, the couple’s son and president of Albert’s Diamond Jewelers.
“We currently have 15 weddings planned. Our goal is to host about 20 of them,” said Natalie Mora of Albert’s who helps redesign the store into a decorated chapel. Two magistrates will officiate at the ceremonies that take place every 15 to 20 minutes.
“The wedding event is to give back to the community and our customers,” she said. “There is no expense to get married at Albert's. Couples are welcome to bring as many family and friends as they would like to join in their celebration.”
Champagne and a small cake will be presented to each couple after the ceremony.
Area businesses donate everything for the weddings and renewal of vows, Mora said.
Monarch Florist of Schererville provides the floral décor as well as the rose bouquets for the brides and grooms’ boutonnieres. The cakes are baked fresh and donated by Ultra Foods of Highland.
Videographer Dave Ervin, of Ervin Video Services in Schererville, and photographer Bernie Zemen, from Timeless Images Photography in Highland, volunteer every year to capture the special day, she said. The ceremonies will also be presented on Facebook Live for those who cannot make it to the store.
Other community businesses pitch in to support the store’s tradition, Mora said. This year, Eco Chic Boutique of Dyer is offering 10 percent off wedding gowns for those getting married at Albert’s
“All couples need to get married here is a Lake County, Indiana marriage license,” Mora said.
Times are still available to get married this Valentine’s Day at Albert’s Diamond Jewelers. Couples can fill out an application online at http://www.albertsjewelers.com/say-i-do-at-alberts.
For more information call 219 322-2700.