MICHIGAN CITY | The board of northern Indiana’s official regional tourism organization unanimously named Jack Arnett, executive director of the LaPorte County Convention and Visitors Bureau, its new president.
Arnett, who has headed the LaPorte County tourism bureau since 2007, will immediately begin serving as president. In that capacity, he will oversee the seven-county organization, which uses a regional approach to help improve buying power and broaden marketing capabilities for the member counties.
The Northern Indiana Tourism Development Commission also increases employment and economic development of the hospitality industry throughout the region by focusing on the needs of visitors.
Porter, St. Joseph, Marshall, Elkhart, Kosciusko and LaGrange counties join LaPorte County in filling out the organization’s membership.
"I am deeply honored by having been elected to serve as president of NITDC," Arnett said. "It’s very humbling to follow behind those who have previously served, most of whom are leaders across the country in our industry."
Lorelei Weimer, executive director of Indiana Dunes Tourism in Porter County, said, "I work closely with Jack, and he will do an excellent job as president of this organization."
NITDC’s philosophy is that northern Indiana can better compete for increased tourism by positioning itself as a single destination. The commission helps to combines the resources of the region’s destination marketing organizations, the private sector and the Indiana Tourism Division to create integrated marketing programs that allow for the building of a strong regional brand without undermining the brand equity of each member.
For more information, call Arnett or Linda Simmons at the LaPorte County CVB at (219) 872-5055.