Workshop pinpoints audience, budget for marketing success

2013-09-19T16:46:00Z Workshop pinpoints audience, budget for marketing successBy Northwest Indiana Small Business Development Center nwitimes.com

MICHIGAN CITY | The Northwest ISBDC is teaming with First Trust Credit Union to offer “Who am I Trying to Reach and How Do They Find Me? Marketing for Success as a Small Business” from 6 to 7:30 p.m. Thursday Sept. 26 at Ivy Tech Community College Michigan City campus, 3714 Franklin St., in the Student Affairs multi-purpose room.

The workshop will feature speaker Stacey Harris, account services director/partner at Morse and Harris Marketing. Topics include learning ways to stretch marketing dollars and making the most of online marketing. A sample marketing plan for small businesses will be provided and light refreshments will be served.

With the sponsorship, the cost of the workshop is $10 and pre-registration and pre-payment are required. To register, visit www.nwisbdc.org, click on seminars and events, the workshop, and follow instructions or call (219) 644-3513.

For 21 years, Harris has utilized tools from online strategy development and SEO to social media strategies and problem solving skills to help influence and shape public opinion.

“As a small business owner, one wears many different hats,” Harris said. “The goal of this workshop is to make wearing the ‘marketer’ hat much easier, affordable and effective.”

Harris added that it is important for small businesses to understand their target audience and to utilize a strategic budget and marketing plan to make the most of their marketing dollars.

“Through the workshop, we hope to help participants identify their target markets, decide on a feasible budget, and use that knowledge to decide on the best message and mediums for a positive effect on the bottom line,” Harris said. “Knowing to whom you are marketing is the first step in crafting an effective message or establishing a brand.”

Laurie Franke-Polz, marketing director for First Trust Credit Union, said offering educational opportunities is key to community vitality.

“The success of our business community is paramount to the current and future stability of our community. First Trust looks forward to co-partnering with the ISBDC and Ivy Tech Community College, offering a wide range of educational seminars, designed to help our small business community grow and prosper,” Franke-Polz said.

Serving seven counties in the region, the NW-ISBDC offers no-cost assistance for entrepreneurs starting or expanding their businesses. Through one-on-one consulting, the NW-ISBDC helps guide small businesses toward their goals by offering referrals, workshops, training opportunities and other essential business tools. It is funded in part through a cooperative agreement with the Small Business Administration, the State of Indiana and other local partners.

For more information, visit www.nwisbdc.org.

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