PORTER | Business owners and employees throughout the region are invited to a free seminar to learn about three major trends in the nation today and how to take advantage of them.
The seminar, “The ‘Experience Economy’ and Tourism: How you can generate more opportunities for your business,” is being presented by Jonathon Day of Purdue University.
The Experience Economy is one in which a business, like a coffee shop, can charge more for its products and attract more customers by providing the ambiance and “experience” people are looking for.
The seminar, hosted by Indiana Dunes Tourism, is from 9 to 11:30 a.m. Wednesday at the Indiana Dunes Visitor Center, 1215 N. Ind. 49 in Porter. Anyone interested in attending should RSVP to email@example.com.
Day will talk about the major social and cultural trends, both locally and globally; how understanding the experience economy can help a business generate new opportunities; and the benefit of networks and building communities of products.
Indiana Dunes Tourism, the official tourism bureau of Porter County, sponsors seminars throughout the year to help local businesses succeed, said Lorelei Weimer, Indiana Dunes Tourism executive director.
Weimer said Porter County alone attracts 6 million visitors each year who contribute more than $300 million to the local economy. She said she hopes business owners come away from the seminars learning how to better serve visitors and residents.