We’ve been setting digital readership records in recent weeks, and what we’re seeing is readers access our stories, photos and videos through their phones or tablets more than twice as much as from their computers.
As that gap continues to widen, with mobile growing faster than desktop computer reading, we’re about to take a big stride to improve your digital experience.
This week, we’re rolling out a new nwi.com that better reflects the way we live.
Called a mobile-first experience, our new website debuting Wednesday will have a cleaner look that was created with mobile readers — from phones to tablets — in mind. Designed for a mobile screen, it adjusts to bigger screen sizes for the best user experience.
The photos are larger, it’s easier to scroll through stories, and the site is less cluttered.
You’ll find our trending stories up top and then a simple list of what you need to know right now. With the site rollout will come more photos and videos, polls and many other interactive elements with stories.
We hope you’ll find it easier to navigate and more attractive.
The changes will increase the overall speed and efficiency of nwi.com, allowing us to introduce new features faster in the future.
The new design also will make it easier for news from throughout the Region to show up on all your feeds. Google will now index mobile sites first, which means that stories posted there will rank higher in searches.
Change is sometimes jarring, but we think this one quickly will appeal to a growing majority of digital users.
Also growing with our digital reading are email newsletters, which deliver our headlines to your inbox regularly.
Each day we offer morning newsletters for our e-edition, daily headlines, weather and business news. We also offer a daily evening news edition of the latest headlines.
Thousands of readers have signed up for one or more of these newsletters, and we’ve been setting up new ones covering different high interest topics.
The latest, which is growing fast, is a jobs newsletter delivered once a week. We also have newsletters for Lake, Porter and LaPorte counties, each delivered twice a week.
It’s easy to register for these and get the headlines regularly on your phone, tablet or computer. Visit nwi.com/email to see our complete list.
Thanks for reading us. Please contact me with any questions about The Times or our many publications.