With Apple’s recent press conference and companies revealing a smart watch, the high-tech race continues to heat up the technological market.
Businesses know that technology is the future. They intend to capitalize on that key fact. Savvy CEOs will make every dollar they can off the consumers lusting for the latest and greatest gadget. Capital drives the industry; therefore, capital drives the need to be on the cutting edge of technology.
Apple has a strategy. The company makes a few improvements to each of its products each year. This tactic allows annual press coverage, which leads to greater public awareness. A new product also opens the door to people who want the best product on the market. Apple also has a dedicated and loyal customer base, which allows the company to take risks.
Other companies do compete with Apple. Android phones have larger screens and arguably better cameras and computing. Samsung actually revealed a smart watch while there are just mere rumors of an iWatch.
The feud between Apple and Microsoft has played out in the media. The Apple commercials with Justin Long mocked and ridiculed their competitor; nevertheless, the humor drew in consumers. By depicting Microsoft and Windows as outdated, the uneducated consumer immediately turned to the Mac.
Microsoft retaliated with a similar ad campaign that compares the Apple iPad to the Microsoft Surface. Microsoft allows Siri to tell you everything she can’t do, while the Surface seamlessly glides through tasks. The Surface appeals to the public’s love of efficiency.
While both companies and products have their own advantages and disadvantages, the two companies constantly strive to surpass the other. Computer scientists and engineers will fare better with a PC, but a graphic designer would benefit more from a Mac. One product is not superior to other. One product simply performs better for certain tasks.
The competition between the companies of the entire technological industry will continue far into the future. As long as people want to buy fancy gadgets, the tech industry will thrive.
For a business to survive, it must constantly work to improve its existing products and create new ones. Advertising and building a customer base are two more key factors in being successful. With that foundation, any company can grow consistently with a good product.
The technological change will not cease until we live in robotic society. Technology has already become inescapable in our society. Furthermore, the general public continues to beg for new and improved versions of the technology we already possess. The technology companies, with dollar signs in their eyes, happily provide new products.
This is the vicious cycle that leads our society into the future.