St. John marketing town's many assets

2013-02-10T00:00:00Z St. John marketing town's many assetsBy Steve Kil nwitimes.com
February 10, 2013 12:00 am  • 

Over the past decade, St. John has experienced rapid population growth as the community has nearly doubled in size. St. John has made significant investments in infrastructure to accommodate this growth and position the town as an ideal location for expanding commercial and retail operations.

Realizing this investment might not be enough, the Town Council formed an Economic Development Committee, this with a tight partnership with the St. John Chamber of Commerce. The Economic Development Committee was charged with creating an aggressive marketing strategy for St. John.

We are taking a proactive approach toward reaching out to well-established commercial and retail ventures, both small and large.

This initiative is designed to attract superior commercial and retail development to our community.

The Town Council realizes a community must market itself. Thus, St. John has developed a comprehensive marketing brochure that will be used to attract high-end retail business and restaurants to our community.

St. John will highlight key facts:

  • In 2009, CNN/Money Magazine ranked St. John 48th among the 100 Best Places to Live in the United States.
  • In 2012, Business Week named St. John the No. 1 town in Indiana to raise kids.
  • The median household income is nearly double that of the national average ($103,662.00).
  • The town consistently exceeds national and state averages in employment (70 percent of the population of St. John is in the workforce) and home values ($255,100.00 median home value).
  • St. John is the fastest growing community in Lake County.

The proximity to Chicago has made St. John an extremely attractive place to raise a family and still be able to work in the Chicago area. With 7,000 acres of prime real estate poised for residential and commercial development, St. John is ready to work with the retail community.

The Lake Central School Corp. has begun a $160 million expansion project to accommodate future growth and provide a highly merited education.

It is St. John’s intention to aggressively market the community by attending venues such as the International Convention of Shopping Centers.

Steve Kil is St. John's town manager. The opinions are the writer's.

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