Brad’s Designs & Jewelry designer and owner Brad Belush can see it in his customer’s eyes as soon as they walk through the door. There is an excitement mixed with a small sense of nervousness that can easily be detected, especially when you have been in the jewelry business for nearly 34 years.
“There are a lot of feelings connected with jewelry,” says Brad Belush, who has been at the same point Crown Point location for over 26 years. “You want to find a jeweler that is going to be as willing to listen to your ideas as they are open to giving their own suggestions as to what might work best. Not only does the customer need to enter the store with an open mind, but so does the jeweler. You want to ultimately create a relationship with this person where both of you feel comfortable bouncing ideas off of one another.”
With such a long track record in the area, Brad has been able to cultivate close relationships with customers who know instinctively that he will deliver the perfect product. Often, it takes a professional to sometimes forget about simply ‘making a sale’, but taking the time to honestly point out some of the limitations of the jewelry you have envisioned. “It’s about merging thoughts and ideas and making sure they are workable and usable,” he explains. “While we have many people who come in with ideas for custom pieces, we have just as many come in just a price range and a level of trust that we will come up with something amazing.”
And while his expertise lies within a variety of new jewelry pieces, the company’s repair business is also thriving, especially during this shaky economy. “So many people have old jewelry sitting in their jewelry box that mean a lot to them, but is either broken or simply out of style,” concludes Brad. “There are no limits to what we can do with this sort of jewelry. We can refurbish it and rebuild it and make it last longer than ever before. We can make it fresh…and loved…yet again.”
FOR MORE INFO:
Brad’s Designs & Jewelry
146 N. Main St.
Crown Point, IN