The outside of the truck reads Luxe Wagon and seems intentionally interesting in all of its simplicity, but what’s inside this rolling splendor is an inspiring wonderment of fashion and sophistication.
Luxe Wagon co-owners Paige Fessenden, of Edwardsburg, Mich., and Dorothy “Dot” Kesling, of LaPorte, Ind., love their business, but what really drives (pun intended) the dynamic duo is embracing the interpersonal relationships they continually develop along the way. Started as a place to “fuel their wanderlust,” their business is a mere reflection of their deep appreciation and passion for fashion, art, and people.
Their Luxe Wagon tours the Midwest from Michigan to Indiana offering a treasure trove of high-end items, from quality women’s clothing, shoes, accessories and hats, to art, perfume and scented oils. They also offer a line of clothing for children, including retro concert band tees for babies and toddlers.
“We are doing what we love,” Kesling says. “It’s a new way of doing business for women and we really enjoy the thought of bringing our fashion sense to their neck of the woods. Don’t get me wrong, I like shopping online, but nothing can beat the one-on-one experience with people you trust.”
Paige Fessenden has always loved fashion and has been enamored with retail for as long as she can remember. She’s quick to point out that Luxe Wagon offers a unique experience that brings east and west coast influences to the Midwest. Starting her career in downtown Chicago, Fessenden worked at Water Tower Place and eventually would find herself near the shoreline managing Le Grand Trunk in New Buffalo, Mich.
The fashion boutique on wheels’ exterior is covered in a tranquil sky blue, and inside includes a comfortably spacious dressing room offering patrons a quality shopping experience.
Kesling notes the concept of roving fashion on wheels began in Los Angeles and their decision to create their own business plan came after their experience with the concept in New York City.
“It was such a new way of doing business and we just knew we wanted to be part of having our own RV and jumping into this wonderful market,” Kesling says.
Upon their return from New York, Kesling and Fessenden purchased an old potato chip truck and revamped it into their own likeness by strategically creating vision boards and tackling design issues, transforming their truck into an absolute treasure.
“The bottom line is we wanted to bring the east and west coast to our region,” Fessenden says. “Many people follow celebrities and admire them and the fashions they wear. Most people forget that they have people helping them with their clothing and accessories and encouraging them to try new styles.”
According to studies by the American Mobile Retail Association, fashion trucks are becoming more and more popular and have branched out from iconic cities like Hollywood, NYC, and D.C. to states including Ohio, Texas and Pennsylvania, to name a few.
“This type of service is really catching fire,” Fessenden says. “The first one started in Los Angeles and it seems many are popping up all over.”