Designer wedding gowns . . . at Costco?

2011-04-15T10:34:00Z Designer wedding gowns . . . at Costco?By Samantha Critchell, AP Fashion Writer
April 15, 2011 10:34 am  • 

A quickie wedding is no excuse for anything less than a fabulous dress — especially now that Costco is selling designer gowns that will be ready for the aisle in just a few days.

The mass-market retailer partnered with bridal designer Kirstie Kelly to develop a capsule collection of six gown styles to be sold at pop-up salons during wedding-themed sales events the discount warehouse club is hosting across the country. The dresses range in price from $699 to $1,399, and are offered in sizes 2 to 24.

“When I was designing this line, and when I thought about what this line represented, I wanted to create a small, tight collection that represented every type of bride and type of wedding,” Kelly says. “There’s a gown for the destination bride, one for the bride who likes a clean look, one who is bohemian, and the bride who is traditional and having a ballroom reception.”

No, Kelly says, the gowns aren’t exactly cheap — neither in quality or price — but they are being sold for hundreds less than her signature label and there is the convenience of receiving your dress almost immediately. Almost every gown will still need a few fit alternations, but she recently helped sell a dress on a Saturday for a Monday wedding.

In a more typical bridal shop, the gown shopping-alteration process could be weeks, even months.

Upcoming Costco wedding events are planned near Denver, Phoenix and San Antonio, Texas. Brides-to-be can make sales appointments, but walk-ins are also welcome.

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