Inspiration: New Rules of Engagement

2011-07-22T10:12:00Z 2012-06-11T10:35:05Z Inspiration: New Rules of EngagementBy Aimee Tjader, Star Tribune (Minneapolis) nwitimes.com
July 22, 2011 10:12 am  • 

An unsuspecting woman cast her fishing line into a Twin Cities lake recently only to reel in a dazzling diamond ring, which had been attached to the hook by professional divers underwater.

An Ikea shopping trip for another couple ended with the future groom breaking into song and dance before getting on one knee.

To stage his proposal, a self-proclaimed “thrill-seeker” enlisted the help of a pair of Minneapolis cops to fake his arrest for homicide in front of his future bride.

Those stories may be rare, but more people are finding elaborate, sometimes extreme ways to propose marriage, wedding industry experts say. For many couples, the marriage proposal has become part of the wedding build-up, complete with paparazzi-style photography to capture the moment, and often, an audience.

Some grooms-to-be are even hiring a “proposal planner”—for a fee of $2,000 to $10,00—who all but promises that the bride-to-be will say yes.

“I’m only getting married once, so I wanted this to be an engagement to remember,” Ryan Calhoun, 28, said of his “shocking” arrest proposal, which he said had little romance but plenty of adrenaline. “It was a little risky, and it takes the right woman to do something like this.”

From engagements that create public spectacles to private, jet-setting fairy tales, popping the question is not just becoming a bigger deal. It’s big business, too.

Amy Lynch isn’t surprised. The Nashville author and researcher of generations Y and Z said couples are getting married later in life and typically living together before they’re engaged, therefore demystifying the proposal process—to the point that they feel the need to turn it into an event.

“Marriage isn’t the usual marker of adulthood that it used to be,” Lynch said.

“It’s a bigger decision to make, so the proposal and the wedding have accorded more importance.”

Local jewelers say popping the question with a ring is no longer enough. Most women want to pick out their engagement rings, yet nearly 70 percent of women surveyed feel the “surprise factor” is essential to the perfect proposal, according to a joint survey by theknot.com and Men’s Health magazine.

Having been in the business since the 1970s, Rich Nordstrom, manager of Bergstrom Jewelers in St. Louis Park, said he’s pleased to see that guys are going the distance to propose, because it hasn’t always been that way.

“This is something you’re going to remember forever and reminisce about,” he said. “Since she already knows she’s getting a ring, there’s more pressure to surprise her so that moment is burned into her memory forever.”

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