It’s about letting the gift speak the thousands of words you never could. It’s about finding that perfect present for the perfect person. It’s about handing over a box emblazoned with a bow and watching their eyes as they open the piece of jewelry you let your heart pick out for them.
Because while you might think the holidays are all about the parties and the to-do lists and the non-stop rush, it’s not. Sometimes all it’s about finally taking the time to celebrate all of life’s little moments with a piece of jewelry.
For over 100 years, Albert’s Diamond Jewelers and their dedicated staff has helped shoppers across Northwest Indiana celebrate all of life’s special moments with jewelry. A vital part of the Northwest Indiana community since 1905, Albert’s has grown from a tiny storefront in East Chicago to one of the largest and most successful family-owned jewelers in the entire country. And with 21,000 square feet of exceptional jewelry and brands to choose from like Cartier, Chopard and Tag Heuer, you can be sure to find the perfect present.
With over 100 employees ready and willing to serve your every gift giving need, there is always something new to discover at Albert’s Jewelers, including a number of new lines arriving just in time for this year’s holiday season. “I’m excited about so many of our new lines of jewelry and accessories, but in my heart I know some will really stand out to our customers,” explains Sara Brown, Marketing & Public Relations Manager for Albert's Diamond Jewelers in Schererville. “Belle Étoile, for example, is an amazing painted enamel jewelry line which is not only fashionable but is at the perfect price point in terms of gift giving or finding something special for you.”
Other new lines for the upcoming season include Charriol, a line of twisted cable jewelry for women filled with ‘diamonds and dazzle,” Brown explains. And then there the widely popular and on trend line from Alex and Ani, a selection of wire bracelets focused on providing energy and positivity to the spirit. “At $28 a piece, it’s one of the most ideal and personal gifts we are carrying in the store, plus it’s perfect for all ages, even as young as tweens,” says Brown.
And while there once was a time men considered their wedding ring and a watch as all the jewelry they need, this is far from the case anymore. The new King Baby line offers countless gifting options for the man in your life, including bracelets, cufflinks and belt buckles. “This jewelry for men is so on trend right now,” says Brown. “The skulls and crosses are not only super cool, but also allows the man in your life to express their individuality with jewelry, often for the very first time.”
And even though the store offers a wide selection of merchandise, often it is their amazing events that get customers in the door. From Ladies Night on December 5 which will include massages and nail techs to Men’s Night the following week where the men can actually purchase what the special women in their life picked out the week before, these sorts of events bring together Albert’s loyal community of customers.
“We are always looking for ways to make these events more memorable than the year before,” remarks Brown, who adds that the store also contains a full size Pandora store. “At this year’s Men’s Night for example, we will offer everything from scotch tastings to a raffle where someone will win a 2013 Harley Davidson Softail Deluxe Bike. It’s going to be an amazing event, and an amazing holiday season.”