I am sharing the most recent very creative press release from Wild Turkey Bourbon marketing on the coattails of the most venerable of American holidays. This one extolls a new full-time job offer for the turkey lucky enough to get a Presidential Pardon.
As the release says: "Each November, the National Turkey Federation donates a live turkey to the President of the United States, which America’s Chief Executive promptly pardons from the dreaded, yet delicious, destination that awaits its feathered friends – the dinner table. Previous blessed birds have gone on to live out their post-pardon life roaming George Washington’s Mount Vernon estate in Virginia, while others have served as honorary grand marshals of the Thanksgiving Day Parade at Walt Disney World Resort in Florida.
This year, Wild Turkey hopes to give this one fortunate fowl a prominent position as official 'spokesbird' at its bourbon distillery in Lawrenceburg, Kentucky. The Wild Turkey Distillery, where this pardoned turkey would reside full-time, has recently undergone a $50 million expansion, making the 134,000 square-foot facility one of the largest whiskey distilleries in North America, and an ideal home for the bird.
'In our humble opinion, there is no better place for this year’s Presidentially-pardoned bird to live out its golden years than the Wild Turkey Distillery grounds in central Kentucky,' said Jimmy Russell, Master Distiller, Wild Turkey Bourbon. 'There really is no bird more undeniably American than the turkey. After all, it was the great Benjamin Franklin who called for it to be named our national bird.' ”