2011-11-13T07:34:00Z PUBLISHER'S LETTER
November 13, 2011 7:34 am

Fall is, of course, a season of birthdays around my family with both mine and my mother Dixie's in October. This issue marks the sixth birthday of Shore magazine and our other Shore brand products, the natural basis for a celebratory edition. We also are welcoming a new addition to our brand, the Shore Bite & Sip e-newser, which will be coming to your inbox every Friday morning. Our sponsors are our good friends in southwestern Michigan and all the restaurants and wineries that are excellent in fall as they are in the summer.

Last year, the December 2010/January 2011 e-edition of Shore got 65,000 readers—in addition to our more than 70,000 print readers—which was a total record-breaker. Looking back at a year ago, I was feeling really good about my 50th birthday parties and George Aquino who came on board as a columnist in that issue, until I realized we had a story on the Princess Diana fashion exhibition last winter in Grand Rapids.

Back to the birthdays: It was a treat to have my mother and stepdad (Dixie and Buck Calfy) in Northwest Indiana for a few days as I turned 51 and my mom turned, well, another year younger. They had a great time shopping and making some excellent dinners for when I got home at night. But one of my big surprises didn't turn out quite as I had planned.

I think I have mentioned before that when I write my columns I want to feel comfortable that they are as appropriate reading for my daughter Shay (when she was 10 years old) as they would be for my mother. I don't want to make anyone uncomfortable.

Well, Julie and I have really enjoyed going to Second City in Chicago and have seen some great performances there and have always had a wonderful, fun time. I was pretty psyched about the opportunity to take my mom and stepdad to the legendary comedy club, and I purchased tickets for the front row of the new revue, "South Side of Heaven." But after a few funny scenes at the beginning of the show, I wanted a hole to open in the floor so I could crawl in to escape and fast. My mom is a devout Christian, and though I had prepared her for some bad language in a light and funny context, some scenes got pretty vulgar and in-your-face. I'm not suggesting to not go to Second City if you're okay with that stuff—just don't take your mother.

Many of you also know that this is my most favorite time of the year. It is a time when people should reflect about what is important in their lives. I hope each and every one of you have continued blessings in 2012 and your holiday season is filled with happiness and good health. We will see you next year with our special Lake Michigan area gourmet issue with even more of the best from the world of food and drink coming out in January.


Bill Masterson Jr.



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