For Andrew Johnson, a master model builder for Legoland Discovery Center in Chicago, the goal for any event is to transform Legoland and make the center as immersive as possible.
“We want to ooze Lego,” Johnson said. Johnson, who is in charge of ordering bricks, maintaining the brick models and brainstorming for events, has been working on Halloween preparations for weeks.
The center’s annual Brick-Or-Treat event begins October 5 and runs through Halloween.
Some Lego models highlighted during the event include a four-foot-wide pumpkin, as well as large-scale werewolves, ghosts, skeletons and mummies. Johnson is also making as many 8-inch by 8-inch spiders as possible out of the iconic bricks.
The center’s miniature land, which is a scaled-down version of Chicago, will feature spiders, monster fighters and zombies.
“My favorite is the little glow-in-the-dark ghosts,” he said.
Visitors will be able to participate in a spider scavenger hunt, for which Johnson has been building as many spiders as possible.
“The goal is always to build as much Lego content into the event as possible,” he said. “I love it when the kids can touch the models and participate in fun activities.”
There also will be a “Brick or Treat,” where kids can visit four stations and receive four Lego pieces, which fit together to create a black cat after the pieces are collected.
“They get to take it home with them, and they really love that,” he said. “It’s fun, because a lot of kids come dressed up and there’s always something to look at and talk about.”
For Johnson, the best part of preparing for Halloween is decorating the miniature land for the holiday.
“I love the small scenes, and adding things in. It’s really fun and organic, and it turns out really well,” he said. “I love interacting with the Legos and making it come alive.”