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Bill Geist

GUEST COMMENTARY: Destination marketing requires new savvy today

GUEST COMMENTARY: Destination marketing requires new savvy today

There’s a news story circulating in the destination marketing organization world this month that involves drama and Indiana in the same sentence — and my friends in the industry reach out to me and ask, “Speros, right?”

May 21, 2013 12:05 am
Bill Geist

Bill Geist

Bill Geist is president of Madison, Wis.-based Zeitgeist Consulting.

May 21, 2013 12:00 am
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