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Business Marketing

Start your planning session with the 'hard points'

For many people, the process of planning is difficult and the hardest part is getting started. Often the difficulty is staring at the proverbial blank sheet of paper, white board or monitor that is intimidating, causing a case of severe procrastination. But once the plan is started, words, d…

August 10, 2014 12:00 am

Is your business on track or a train wreck?

Your business, my business, every business from the smallest one-person startup to the largest international mega-corporation is made up of many unique components. For the business to be successful, each component must work in harmony with all the others so the company will run smoothly, gro…

August 18, 2013 12:00 am

There are goals, and there are GOALS

To move forward in business or in every other part of life including dieting (please don’t ask me how I know this), it is important to have goals for many reasons.

June 16, 2013 12:00 am

Change for the sake of change?

If you have been reading this column for any length of time you know I often advocate that companies and therefore the people within those companies change to best serve their customers and stay competitive in an ever-changing world. But I attended a meeting where change was the topic, and i…

August 26, 2012 12:00 am

BUSINESS MARKETING - Active attention brings repeat business

Years ago someone gave me a little plaque that says, “A Satisfied Customer Isn’t Good Enough!” I keep it on my desk.

July 08, 2012 12:00 am

BUSINESS MARKETING: Retain fleeting advantage of competitive advantage

Businesses that seek to grow need some sort of competitive advantage to attract and keep customers.

May 15, 2011 12:00 am

BUSINESS MARKETING: Trust: the best marketing tool

I was talking to one of my neighbors on one of the few warm, sunny spring days when I needed to get out of hibernation. In that neighborly manner, I asked, "How are things?" I didn't think this innocent question would set him off, but he sort of exploded.

April 10, 2011 12:00 am

BUSINESS MARKETING: Build trust, confidence and you're halfway there

Even in the smallest of purchases there is an element of trust exchanged. You pull up to the drive-up window at your local fast food place and order a cup of black coffee. The clerk takes your money, gives you change back and hands you a cup of coffee.

April 03, 2011 12:00 am
Social media facilitates Web of connections in region

Social media facilitates Web of connections in region

Whatever the need, there's probably a social media app for that. Looking for a used punching bag? Put out a feeler on Twitter. Want to let your customers know about a special offer? Post it to your business' Facebook page.

March 27, 2011 12:00 am Photos

Photos

BUSINESS MARKETING: Customer service changes can be slippery slope

When a company is known, even given recognition, for being at the top of their industry for customer service and then they slip, their customers revolt (name of well known company withheld to protect the guilty).

March 27, 2011 12:00 am

BUSINESS MARKETING: Plan now to recover from a disaster

While sitting in front of the TV horrified at the destruction in Japan from the earthquake and resulting tsunami and then reading about many deaths, injuries and devastation from the aftermath, I wondered how prepared I was in case a tsunami was headed in my direction. Would my family and I …

March 20, 2011 12:00 am

BUSINESS MARKETING: Problem-solving ideas are easy; implementation isn't

 We all have problems to solve. Sometimes we sit down with our computer or a pad of paper and pencil and develop solutions in a methodical manner.

March 13, 2011 12:00 am

BUSINESS MARKETING: Get off that plateau

Startup businesses open in a rush of adrenaline, energy, activity and the need to please the customers and show appreciation for their patronage.

February 27, 2011 12:00 am

BUSINESS MARKETING: Manage by chaos or by plan

When a small business is new, it typically has a minuscule staff.

February 20, 2011 12:00 am

BUSINESS MARKETING: Every facet is critically important

A "brilliant cut" diamond is cut into 58 facets. Each is important to the overall appearance of the gem and the manner in which it reflects and refracts light for maximum dazzling brilliance, quality, and value.

February 13, 2011 12:00 am

BUSINESS MARKETING: Beware the mediocrity monster

It might start late at night in a rush to complete a project. It might continue because of expediency or laziness or lack of confidence.

January 30, 2011 12:00 am

BUSINESS MARKETING: 'Renewal Day' coming Monday

Monday is a special day. I've proclaimed Monday is "Renewal Day," the first workday of the year. If ever there were a day to go to work refreshed, inspired, invigorated and renewed, it is Renewal Day.

January 02, 2011 12:00 am

BUSINESS MARKETING: Cut cycle-time and increase customer service

Watching cars approaching toll gates or shoppers at the grocery jockey for position to get into the shortest line reinforces the fact that no one likes to wait in line.

December 05, 2010 12:00 am

Seize the opportunity to 'Pop-up,' boost your business

A recent retail phenomenon is the "Pop-up" -- using  temporary space for a relatively short, specific period of time in a space that was formally rented on a long-term lease. The temporary store 'Pops up' and then goes away -- 'Pop's down,' I guess.

September 12, 2010 12:00 am
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