BIZWERENUMBERONE - IU and Notre Dame Gear

Lawrence Eleftheriat, JCPenney store manager, arranges Indiana University clothing for sale at the store inside Westfield Southlake Mall in Hobart on Thursday.

ND, IU success leads to increased merchandise, apparel sales

An customer buys a framed Notre Dame poster from 1992 from Clark Street Sports employee Milan Savich at the Westfield Southlake mall in Hobart. Notre Dame football’s No. 1 ranking is likely to boost its team apparel and merchandise sales well into its championship game appearance Jan. 7.

ND, IU success leads to increased merchandise, apparel sales

JCPenney store manager Lawrence Eleftheriat arranges Indiana University clothing for sale at the store inside Westfield Southlake mall in Hobart. The hysteria surrounding the Indiana University men's basketball team's No. 1 ranking may help sports apparel retailers' coffers.

ND, IU success leads to increased merchandise, apparel sales

Clark Street Sports store employee Milan Savich carries a Notre Dame poster through the store at Westfield Southlake mall in Hobart after a customer bought it.

ND, IU success leads to increased merchandise, apparel sales

Clark Street Sports store manager Rick Zuniga holds a Notre Dame perfect season sign at the store in Westfield Southlake mall in Hobart. Notre Dame football’s No. 1 ranking is likely to boost its team apparel and merchandise sales well into its championship game appearance Jan. 7.

ND, IU success leads to increased merchandise, apparel sales

A BCS National Championship shirt featuring Notre Dame and Alabama is displayed at Clark Street Sports at Westfield Southlake mall in Hobart. Notre Dame football’s No. 1 ranking is likely to boost its team apparel and merchandise sales well into its championship game appearance Jan. 7.