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Marketing And Advertising

Small budget hurts Indiana tourism efforts

INDIANAPOLIS | Indiana's effort to promote its attractions is losing ground to better-funded neighbors, but the state's top tourism official hopes to change that with a new plan to generate revenue and persuade people to explore all the Hoosier state has to offer.

August 04, 2013 11:30 am

Tropicana uses the carrot to squeeze juice sales (copy)

NEW YORK | Tropicana wants more people to drink its juice, so it's extending a carrot — and a bushel of other vegetables.

December 22, 2012 1:07 pm
Serena Williams stars in new NFL gear ads

Serena Williams stars in new NFL gear ads

Football fans will soon be pulling out their jerseys, but a few have gotten a jump on the season: Serena Williams, Melania Trump and Condoleezza Rice are among the NFL fans who'll be appearing in ads promoting team-themed apparel and gear in a campaign called "It's My Team."

August 09, 2012 11:00 am
Still hungry? Have a 'second breakfast'

Still hungry? Have a 'second breakfast'

Sometimes one breakfast isn't enough. So why not sneak in a second or a third?

March 21, 2012 4:55 am Photos

Photos

Still hungry? Have a 'second breakfast'

Still hungry? Have a 'second breakfast'

Sometimes one breakfast isn't enough. So why not sneak in a second or a third?

March 21, 2012 4:55 am Photos

Photos

Car being hawked as a character in 'The Middle'

Car being hawked as a character in 'The Middle'

Frankie Heck settled into the driver's seat of a new Volkswagen on a recent episode of ABC's "The Middle," caressing the steering wheel as celestial music played. Her face was a mask of such pure pleasure that you almost wanted to avert your eyes.

February 02, 2012 12:00 am

NWI Business Network to host free marketing workshop Sept. 27

MERRILLVILLE | The NWI Business Network wil be hosting free advertising campaign investment workshop from 6-8:00 p.m. on Tuesday, September 27 at Cafe Divine's Fireside Room, 9000 Taft Street, inside Living Hope Church.

September 14, 2011 12:19 pm

BUSINESS MARKETING: We all have to deal with jerks at work

People come in many sizes, ages, abilities, and personalities.

December 19, 2010 12:00 am
Business students gain real-world experience

Business students gain real-world experience

GARY | A collaboration between students from Indiana University Northwest's School of Business and Economics and local businesses was a lesson in symbiosis.

December 10, 2010 12:00 am Photos

Photos

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