Indiana University Northwest students in the School of Business and Economics’ senior-level Consumer Behavior class had the opportunity to put their education to work with a global company as they worked on a marketing campaign aimed at increasing awareness for the the Chevrolet brand and lo…
Anna Rominger, dean of Business and Economics at Indiana University Northwest, talks about students in the School of Business and Economics’ senior-level Consumer Behavior class and their marketing campaign for Chevrolet cars and local dealership, Mike Anderson Chevrolet.
Eden Strange, of Gary, a business administration student at Indiana University Northwest students, talks about a project that he and classmates in the School of Business and Economics’ senior-level Consumer Behavior class worked on for the the Chevrolet brand and local dealership Mike Anders…
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