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At some level we are all actors playing a part as if we were in a movie, TV show, or stage play because in our normal business day, we present many different versions of ourselves.
Repetition. It’s not a secret strategy but over time, repetition can be one of the most effective marketing and advertising tools a business can use to become known in the marketplace.
Seemingly, all of a sudden, it’s holiday season, from the run-up to Thanksgiving all the way to the first day back to school and work after New Year’s Day.
I think I’m a pretty mild-mannered guy, but about once a year I feel the need to vent after coming across the “Customer Elimination Department” at a few businesses.
So there I was sipping coffee with a business friend, a man I have had many cups of coffee with over the past couple of decades and he said it again: “We’re going to take the business to the next level.”
The late Charles Revson, founder of Revlon Cosmetics, was quoted as saying, "In the factory we make cosmetics; in the drugstore we sell hope."
In some ways, our world with its acronyms substituting for words everywhere often seems like a big bowl of alphabet soup. There is one acronym, KPI, which is essential. KPI stands for "key performance indicators.” Every business has a whole basketload of KPIs and can use them to measure many…
When two or more businesses that offer complimentary services combine to service clients that neither could serve on their own, that’s a strategic alliance.
There are a few people in every industry that, by dint of their efforts, their creativity, their ability to communicate and their often provocative points of view are considered to be “thought leaders.”
Last week I traveled cross-country to a seminar and am happy to report I had a great experience throughout my trip in an age when we hear so many complaints based on stupid systems or uncaring attitudes.
In my last column I said that there are two primary challenges facing owners of small business. I was wrong.
Last week I was asked in an interview, “What are the challenges facing owners of small businesses?” It was a simple yet thought-provoking question.
There is quite a story hidden in your data, but it isn’t always on the surface, obvious. It is like an archeology dig: hidden.
Everyone in sales knows a large percentage of prospects show enough interest to follow up with but then many won’t take phone calls (Caller ID), or won’t return calls or ask you to call them back in a week, a month, six months, or longer, and still they string you along.
I’ll bet you’ve never lost sleep wondering why Mother Goose didn’t write Shakespeare’s plays or why Shakespeare didn’t write rhymes for children.
Your business, my business, every business from the smallest one-person startup to the largest international mega-corporation is made up of many unique components. For the business to be successful, each component must work in harmony with all the others so the company will run smoothly, gro…
Customer relationship management) has been a marketing hot button for at least the past two decades. The bare bones of CRM is the desire to not leave the customer or company relationship to the whims of chance but to actively manage it by impressing the customer with services, information an…
I don’t care what you sell or where you are geographically, at some level and probably at many levels, your clients and prospects view your business as a commodity.
This being the season of natural bounty here in Northwest Indiana, I went to the farmers market to stock up on freshly picked, just-out-of-the-garden corn, lettuce, tomatoes, and squash.
Yippee! You have a new client. Time to celebrate?
As much as we would like to think it, a business’s lifespan is not a straight line on a graph.
In a busy office of a multi-location company there was a minor issue with a piece of desktop equipment that needed to be moved to a different location within the same office.
We all instantly recognize businesses that stand out above most of the other companies that essentially offer the same products and services.
To move forward in business or in every other part of life including dieting (please don’t ask me how I know this), it is important to have goals for many reasons.
Creative types (you know who you are) have pretty big egos.
Creating goals and then a plan of action to accomplish those goals are important functions of business management but certainly not the only ones.
How is a business like a three-legged stool? Glad you asked!
Many things in our lives make us constantly aware of the seasons – seasonal holidays, the beginning of the baseball season, hay fever season, and “Innovation Season.”
No matter whether you are the CEO of a large corporation, a mid-level supervisor or someone in their first position managing a small team, you have to lead others. T
If you are in a business where personal relationships are important, there is nothing like networking to increase your pool of prospects.
It has been my habit for years that when I come across some snippet of information that interests me, I copy it, snip it out, highlight the important part, and stick it in a folder where it resides – a reminder of something that I might want to remember in the future.
I often think a diamond is a good analogy for a business. Just as there are no perfect diamonds, there are no perfect businesses.
Business is complex. Customers, staff members, vendors, and stakeholders all have wants and needs that need to be satisfied.
One of the joys of being a parent (and now a grandparent) is telling bedtime stories.
Back in the old days of black and white television, an iconic and hugely popular show was “Dragnet."
Wouldn’t it be great if everyone you came in contact with today smiled?
I don’t know about you, but I’ve observed that things just are not normal lately.
Since I have worked with businesspeople all my career, as part of my normal activities I meet many people who own businesses.
One of the most critical moments in the life of a relationship between a customer and business arrives just after the customer’s first purchase.
In the past two decades, technology has changed our culture at an ever-increasing rate. The announcement the U.S. Postal Service will eliminate Saturday mail delivery, while no surprise, is one more indication of this transformation into a more digital existence. But this transformation isn’…
The philosophical question, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” has been stumping people and causing discussion since it was first asked more than 300 years ago.
This time of year it seems a majority of people I talk to have football on the brain.
A bedtime parable:
I’ve seen family business on all points of the “functional-dysfunctional spectrum.”
After last week’s column (“The family business – functional or not?) I was surprised at the unusual number of emails I received from readers with stories of well functioning and badly functioning family businesses.
Over the years I have seen many family businesses with just about every imaginable combination of family members and every combination of ownership, even some that could be construed as bizarre combinations:
I remember as a youngster being delighted at breakfast when I poured milk over a bowl of Rice Krispies, listening to those thrilling snaps, crackles and pops as the little kernels burst with sound.
Does your business have competitive advantages? Of course you do. Your competitive advantages are the reasons why people choose to buy your products and services instead of buying from your competitors.
No matter what business you are in, no matter whether you sell products, services or both, no matter where you are or who your customers are, there are two sides to every transaction: the promise and the delivery.
Out of curiosity I’ve recently I’ve been asking people what their current business priorities are.
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