PRO FOOTBALL | SUPER BOWL XLVI

Super Bowl XLVI proved colorful but costly as well

2012-02-05T22:00:00Z 2012-07-18T17:34:07Z Super Bowl XLVI proved colorful but costly as wellBy Al Hamnik al.hamnik@nwi.com, (219) 933-4154 nwitimes.com
February 05, 2012 10:00 pm  • 

INDIANAPOLIS | Hungry? Sunday's Super Bowl had something for every fan with a fat wallet and big appetite for entertainment.

Try the $8 hot dogs, $10 beers, $20 "souvenir" popcorn, $7 nachos, $8 "souvenir" sodas, $14 cheeseburger basket or $10 beef sandwiches.

Fans had no choice at Indiana's marquee sporting event. They couldn't bring in food or drinks. Their credit cards were welcomed, though.

Washrooms were free to use, thankfully, for the 70,000 in attendance.

Parking was another delight. The cheapest spots within two blocks of Lucas Oil Stadium were $50 and quickly filled. One nearby lot charged $400 but was not licensed, and police immediately closed it down.

Celebrities? You want celebrities? Many came to watch the Giants and Patriots slug it out. Others just wanted to be seen.

VIPs rumored to be in attendance were Jerry Jones, Adam Sandler, Michael Irvin, Snoop Dogg, Shaquille O'Neal, Jimmy Fallon, Aaron Rodgers, Cam Newton, Gym Class Heroes, Tim Tebow, Guy Fieri, Alec Baldwin, Lenny Kravitz and Alyssa Milano.

Madonna, of course, performed at halftime.

Hours before kickoff, The Jackson 5's "Goin' Back to Indiana" blared over the stadium's sound system.

There was money to be made and spent in Indy by all who visited.

During a live auction Saturday at the always popular NFL Experience, someone paid $46,000 for a used Tom Brady jersey.

A game-day Tim Tebow jersey sold for $14,950.

It reportedly cost Indianapolis $28 million to host Super Bowl XLVI, with expected revenue from the 10-day event to exceed $200 million. Traffic was a headache, but the city earned a passing grade in most other areas.

Hoosier hospitality was off the charts in all opinion surveys. Doors were opened for you. Smiles and greetings were genuine. Strangers helped strangers.

The three-block-long Super Bowl Village, a stone's throw from Lucas Oil, drew more than 800,000 fans through Friday alone.

An estimated 1,500 law enforcement officials were downtown over the weekend, including 980 Indianapolis police officers, 50 FBI agents and 350 Indiana State Police troopers.

That number increased dramatically on game day.

Though the cost of refreshments inside Lucas Oil Stadium was ridiculously high, there were "deals" galore outside.

You could drive an Indy race car around the historical Indianapolis Motor Speedway for $20.

And if you purchased a new Ford at the Andy Mohr dealership over the weekend, you got a free Super Bowl XLVI ticket.

Parking was not included.

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