IUN students put marketing strategy to work

Indiana University Northwest students in the School of Business and Economics’ senior-level Consumer Behavior class had the opportunity to put their education to work with a global company as they worked on a marketing campaign aimed at increasing awareness for the the Chevrolet brand and local dealership Mike Anderson Chevrolet among the millennial target market.

December 06, 2012 4:50 pm  • 
activate-button-3
Follow The Times

Latest Local Offers

Featured Businesses

Poll

Loading…

Should Indiana continue to fund the RDA?

View Results