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How about public promotion art per se instead of public/private promotion art for the sake of business? And if you want to attract and keep your Creative Class, how 'bout, say, Arthur Miller instead of "Little Shop of Horrors"?
"In the fall of 2011, the National Endowment for the Arts launched “ArtPlace,” a joint project with the nation’s largest banks and foundations..." (http://www.thebaffler.com/past/dead_end_on_shakin_street) In other words, the same crooks who ruined our economy are joining with the NEA to ruin the arts. Keep the business majors out of art! Let them stick to what they know best: trashing people, the economy, and the planet,
These profit-oriented people can't seem to help themselves; all they can say is what their public relations people tell them to say. Note how many times Landesman uses buzz words ("vibrant," "vital," etc.) in the accompanying video to this story: http://www.nwitimes.com/digital/video/panel-talks-indiana-arts-scene/vmix_8443b3db-a01f-57c0-9933-45c0f447b9a1.html He sounds more like a corporate public relations puppet than an artist.