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New logo and outlook, same quality and service at OlthOf hOmes The New Year is a great time to refresh and rejuvenate, and Olthof Homes is pleased to announce that it’s starting off 2019 with a brand-new look. A leading provider of home building services in Indiana and Illinois, Olthof Homes launched a new corporate brand identity and redesigned logo. These changes come at a time when the company is expanding its reach into new markets and innovating it’s operations. “Our company continues to grow to new geographic areas, innovate processes, expand offerings and styles,” said owner Todd Olthof. “As we did this, we realized the opportunity to lead with a logo that better represents this work.” “Our new logo is designed to work effortlessly across digital and physical channels. It evokes a fresh and modern take on the brand equity that we have invested in since 1961,” added Marketing Manager Brittany Kimmel. Though the company has been in existence since 1961, the original logo was created in 1996, when the name of the business was changed to Olthof Homes from Olthof Development. “We realized at the time, the name change was a more direct way to market our work,” said Olthof. Because brand recognition is key, Olthof Homes retains its classic and recognizable yellow and blue colors in the new logo designed to move the company from its strong past to a bright future, noted Kimmel. She added that its simpler, more contemporary identity includes more white space and flexibility while acknowledging long-term stability to see the company through many more years of building quality homes and communities. The initials “OH” remain a constant from the previous logo and were given a fresh twist with a home outline incorporated into the “H.” Kimmel said this lets the viewer quickly identify who Olthof Homes is and what they do. In addition, a similar but more modern font was chosen to better fit the brand and express its style. Todd Olthof’s father, Fritz, began constructing new homes in Lansing, Illinois, in 1961. He did much of the work himself and that personal touch is still evident today. The strong, family-owned team at Olthof Homes works tirelessly to provide the best homebuilding experience in a variety of communities, floor plans and design options, as well as award-winning customer service. Olthof noted that its passion, attention to detail, execution and more than 50 years of experience make Olthof Homes the premier Illinois and Indiana new home builder and a leader in the industry. Olthof Homes continues to employ time-tested materials and construction details in every new home built, while keeping up with current technologies and trends. “We use brand-name materials with a history of performance and adhere to a defined schedule to coordinate construction activities on a timely basis,” said Olthof. “We also include an industry-best customer care program and warranty to protect your investment after the sale. “Our goal is to exceed your expectations and enhance your exciting home-buying experience,” said Olthof. Choose from well-built new townhomes, multifamily homes or single-family homes in ideal locations. Olthof Homes continues to expand and build new homes throughout Northwest Indiana, Indianapolis and Illinois, with communities in Schererville, Dyer, Cedar Lake, Chesterton, Crown Point, Portage, St. John, Valparaiso, Noblesville, Brownsburg Cumberland and Westfield, Indiana, and Beecher, Plainfield and Romeoville, Illinois. “While our name remains the same, our logo and website have changed significantly to better represent who Olthof Homes is and what we bring to market for our clients,” said Kimmel. “Our new identity is innovative, modern, and professional – words we would use to describe not only our image but also the services we provide to our clients who are looking to enjoy life in their new home and community.” “As Olthof Homes expands into new markets, we strive to continue to meet customers’ expectations of style, knowledge of current trends, quality, craftsmanship and incredible customer service,” Kimmel explained. “The new logo helps to convey these elements of the company’s mission.” paid advertorial For more information, call 219-558-8080, visit olthofhomes.com or follow on Facebook @OlthofHomes.