Merrillville-based DirectBuy is growing again, just two years after filing for bankruptcy.
The 40-year-old buying club, which was bought out by CSC Generation Holdings last year, has hired 54 more workers in Merrillville so far this year and is looking at adding another 30 jobs at its headquarters at 8450 Broadway. The members-only club, which promises savings on furniture, appliances and home products, has been hiring in sales, information technology, merchandising and other departments, and plans adding an additional 47 jobs outside of its headquarters in Northwest Indiana this year.
"DirectBuy has more than a million products from top brands, offering our members one place for all their home needs," DirectBuy Chief Operating Officer Dylan Astle said. "To support our recent growth, we must continue to offer new and diverse products to our members — and to do that we are expanding our team here in Merrillville."
The company lost $10 million when it filed for bankruptcy in 2016 but says it's profitable again.
The new owners said the bankruptcy court-approved buyout saved 420 jobs, including 340 in Merrillville, where the head office will remain. Employees in Merrillville provide customer and online support to members, whose membership entitles them to "wholesale" prices on flooring, tile, home decor, home improvement and other products.
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In recent years, DirectBuy closed showrooms across the country and shifted from a brick-and-mortar to an e-commerce focus as it tried to rebuild its reputation after lawsuits earlier this decade alleging deceptive, high-pressure sales tactics. The company is now offering to beat any prices its members find elsewhere, and said its new member acquisition has been growing 30 percent month-over-month.
"As our members increase, our team must grow at the same pace, so our members get the quality service they expect," Astle said.
New Inside Sales Manager Adam Moller started at the Merrillville home office in March.
"I’m excited to say that we’ll be continuing to recruit throughout the year to keep up with the demand," he said.