Hobart joins Move to Indiana campaign

The Grass is Greener marketing logo from the movetoindiana.com website.

Hobart has become the first city in the Region to back the South Shore Convention and Visitors Authority's Move to Indiana campaign, which encourages Illinois residents to move to Northwest Indiana through targeted digital ads.

“Hobart is the first municipality to join our marketing efforts and we expect to see a number of other cities and towns jump on board in the near future," South Shore CVA President and Chief Executive Officer Speros Batistatos said. "Move to Indiana already has three-year sponsorship commitments from nine private businesses and support from other organizations like the Northwest Indiana Forum and the Lake County Economic Alliance. They believe in what we are doing, because Indiana is not only a great place to visit, but also a great place to start a family, buy a home or retire."

The SSCVA launched the MovetoIndiana.com website last fall with a list that highlights "10 Great Reasons to Move from Illinois to Indiana,” such as lower taxes, lower cost of living, a shorter commute and various amenities. Unlike past Indiana campaigns like "Illinoyed" and "Stillinoyed" that tried to lure Illinois businesses across the state line, the digital Move to Indiana campaign (also known as the "Grass is Greener" campaign) tries to persuade young married couples and empty nesters to hop the border to Northwest Indiana.

It's one of many local initiatives to stanch Northwest Indiana's population loss by positioning it more as a bedroom community to Chicago, including initiatives to speed up and expand the South Shore Line commuter train.

The mostly private sector backers include The Times Media Co., Centier Bank, Greater Northwest Indiana Association of Realtors, NIPSCO, Schilling Development, Schillings, Alsip Home and Nursery, Purdue University Northwest and First Financial Bank.

“We are excited to be the first municipal partner of the Move to Indiana campaign to promote our city as a great  place to live, work and play," Hobart Mayor Brian Snedecor said. "By being a part of this campaign, we want to let Illinois residents know they are welcome in Hobart to start a career, raise a family or escape from the city.”

For more information, visit MovetoIndiana.com or call 219-989-7770.

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Business Reporter

Joseph S. Pete is a Lisagor Award-winning business reporter who covers steel, industry, unions, the ports, retail, banking and more. The Indiana University grad has been with The Times since 2013 and blogs about craft beer, culture and the military.