Turns out, unicorns are hard to corral in Northwest Indiana.

Starbucks launched its Unicorn Frappuccino Wednesday, and most Northwest Indiana locations sold out nearly right away.

Though derided by critics as “magical diabetes juice,” the popular and brightly multicolored frappuccino ran out in Northwest Indiana almost as soon as it was introduced on Wednesday; for instance, it was gone from the Hammond Starbucks on Indianapolis Boulevard by Wednesday night.

The coffee drink was no longer available at Starbucks in Munster, Merrillville, Hammond, Portage, Valparaiso, Crown Point, Michigan City, Dyer or St. John by Thursday.

The Starbucks at Indianapolis Boulevard and Main Street in Schererville was apparently the only location that still had the “creme Frappuccino with mango syrup and layered with a pleasantly sour blue drizzle” that’s “finished with vanilla whipped cream and a sprinkle of sweet pink and sour blue powder topping.”

The purple and blue beverage is supposed to change flavors and colors, becoming more pink and going from sweet to tart.

“This limited-time offering is as fleeting as a rainbow, available April 19-23, while supplies last in participating Starbucks stores in the United States, Canada and Mexico,” the Seattle-based coffee shop giant said in a press release.

At least in Northwest Indiana, supplies didn’t last very long.

The new espresso drink, sprinkled with pink and blue “fairy powder,” clocks in at 410 calories and 59 grams of sugar in the 16-ounce “grande” size. It is not without critics, including Griffith’s Grindhouse Cafe, which tweeted “Unicorn Frappuccinos drool, Cactor rules,” alluding to its own seasonal slushy fruit beverage.


Business Reporter

Joseph S. Pete is a Lisagor Award-winning business reporter who covers steel, industry, unions, the ports, retail, banking and more. The Indiana University grad has been with The Times since 2013 and blogs about craft beer, culture and the military.