MICHIGAN CITY | The former Michigan City Economic Development Corp. recently changed its name to Economic Development Corp. Michigan City, Ind.
The new name more accurately describes the corporation’s mission while also better explaining the region’s geographical assets, according to the group.
“We didn’t want to change our focus from economic development, but instead we wanted to refresh our image while educating the public about our corporation and what we do for the business community,” said Executive Director Kevin Kieft in a statement. “It’s not just a name; it’s the thinking behind the name.”
Kieft said EDCMC is still dedicated to the community's economic growth but hopes the new name better defines Michigan City’s great location to attract new business. EDCMC works as an advocate for the area’s manufacturing and industrial-based businesses to help them grow locally through exclusive incentives such as land development.
“When we discussed our unique city to prospective businesses, we found they were confused by our location. Most companies considering relocating or opening up their business in our community sometimes didn’t realize we were actually located in Indiana, often mistaking us for a town in the state of Michigan,” Kieft said. “Our new and improved name is just one step in redefining how we market our area.”
EDCMC will focus on selling Michigan City’s assets, according to Kieft, including Lake Michigan and the city's proximity to Chicago. Quality of living, along with lower costs of living and tax benefits are additional benefits the EDCMC will focus on. Its updated website is www.edcmc.com.
For more information, (219) 873-1211 or www.edcmc.com.
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