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ArcelorMittal trying to raise brand awareness with Big Ten giveaway

ArcelorMittal’s offices at Indiana Harbor. The steelmaker is hoping to raise brand awareness through its Big Ten sponsorship and a ticket giveaway.

ArcelorMittal is continuing its sponsorship of Big Ten sports, and is giving employees, customers and basically anyone the chance to go to the Big Ten football championship game in December in Indianapolis.

“ArcelorMittal represents the heart of American manufacturing, and the steel we create is found throughout the modern world. We provide thousands of good-paying jobs and invest millions into our 27 communities across the U.S. each year,” said Bill Steers, general manager, communications and corporate responsibility for ArcelorMittal. “But unfortunately, awareness of the name ‘ArcelorMittal’ doesn’t match our commitment and investment in the communities where we live and operate.”

ArcelorMittal, one of Northwest Indiana’s largest employers, has operations in six of the Big Ten states and has sponsored the Big Ten Conference since 2013. The steelmaker has been trying to interest more students in STEM careers as the steel sector becomes increasingly technology driven, and its college sports sponsorship helps raise its profile among prospective future employees.

“As the Official Steel Sponsor of the Big Ten Conference, the kickoff of the college football season provides a great opportunity to encourage our neighbors to ‘get to know us’ better and in the process, earn the chance to attend one of the most exciting games in college sports,” Steers said.

Anyone over the age of 18 can get four tickets to the Big Ten title game, a hotel stay and a $2,000 gift card if they like Arcelor- Mittal USA’s Facebook page, watch and share the “Get To Know Us” video and enter the company’s “Steel Spirit Sweepstakes” on Facebook.

The video shows how little random passers-by in Chicago know about the company, including how its name is pronounced. Some speculate the steel giant, the largest maker of steel in the world, produces beauty products or “something with computers.”

For more information or to enter, www.steelspiritsweepstakes.com

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Business Reporter

Joseph S. Pete is a Lisagor Award-winning business reporter who covers steel, industry, unions, the ports, retail, banking and more. The Indiana University grad has been with The Times since 2013 and blogs about craft beer, culture and the military.