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Workshop to teach small business owners about marketing

Subir Bandyopadhyay, professor of marketing at Indiana University Northwest in Gary, instructs a class. He will lead the workshop “In Search of Appi-ness: Leverage Apps to Develop a Cost-Effective Mobile Marketing Strategy” for small business owners on Monday, Jan. 23.

Small businesses owners can learn about mobile marketing on a budget at an upcoming afternoon-long workshop at Indiana University Northwest in Gary.

Any local business owners who want to reach potential customers on their smart phones can learn about new tools, technology and cost-effective mobile marketing strategies at the free, half-day workshop.

IUN Professor of Marketing Subir Bandyopadhyay will host “In Search of Appi-ness: Leverage Apps to Develop a Cost-Effective Mobile Marketing Strategy." The workshop will take place from noon until 4 p.m. on Monday, Jan. 23. at the Dunes Medical/Professional Building, Room 1156 at 3400 Broadway on the IUN campus.

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Bandyopadhyay and IUN Professor of Management-Information Systems Ranjan Kini, whose specialties include mobile app development and location-based marketing, will teach small business owners about mobile apps they can use to identify and advertise to possible customers. The business professors will address marketing challenges small businesses often face, and offer "ideas, tools and resources" for overcoming them.

IUN, Innovate Indiana, the Northwest Indiana Small Business Development Center and the IU Northwest Center for Urban and Regional Excellence collaborated to stage the event, which is free and open to the general public.

Registration is required because seating is limited. To register, call (219) 644-3513, or visit http://isbdc.ecenterdirect.com/events/14500.

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Business Reporter

Joseph S. Pete is a Lisagor Award-winning business reporter who covers steel, industry, unions, the ports, retail, banking and more. The Indiana University grad has been with The Times since 2013 and blogs about craft beer, culture and the military.