Pokro Brewing Co. in Griffith is rereleasing one of its Double IPAs at the end of the month and it wants local talent to design the label.
“A lot of times we have people that come in here that say, ‘This would be a cool idea for a label.’ We thought it would be a nice way for those suggestions to become a reality,” owner Robyn Pokropinski said. “We’ve always done what we could to support local artists — we had a local artist design our Race Cars and Unicorns label.”
Pokro opened two and a half years ago and is owned by Pokropinski and her husband, Joe.
The idea for the contest came to fruition when Jake Markiewicz, brewcruiter at Region Ale in Schererville, approached Pokro for event ideas as a part of the establishment's Partner of the Month Program. The program features a brewery — local or national — throughout an entire month through various events and promotions.
“Pokro Brewing put their unique twist on a Region Ale event, as they have all month with us. They are rebranding Monkey Assassin Double IPA and they want everybody who loves craft beer to be involved,” Markiewicz said. “After label designs are submitted the winner will be announced when they rerelease the beer here, at Region Ale, on the 29th.”
Label submissions will be accepted at either Pokro Brewery or Region Ale until Sunday. Participants must be 21 or older because it is an alcohol-related event.
To officially enter the contest, participants will need to sign a copy of the rules and a legal disclaimer when dropping off artwork.
According to Region Ale’s Facebook page, artwork can be in any format and should have the beer name on it — Monkey Assassin.
“The winner will have his or her artwork used on the beer label, the tap and potentially other merchandise. I think it would be cool to have something hanging in the brewery,” Pokropinski said.