"This is a much greater investigation, and it's still ongoing," Couto said.
Since the initial video's widespread release showing young calves being abused by Fair Oaks Farms employees, Strack & Van Til, Jewel-Osco and Family Express announced they are pulling Fairlife products from its shelves.
Fair Oaks Farms is the flagship farm for Fairlife, a national brand of higher protein, higher calcium and lower fat milk produced at a network of dairy farms and distributed by Coca-Cola.
In a statement, Coca-Cola said it takes animal welfare seriously and expects "suppliers to operate with the highest degree of integrity and comply with all laws, including animal welfare laws." The company plans to stick with Fairlife.
The upcoming Fair Oaks Farms event, Dog-A-Palooza, on Saturday was postponed until further notice, the company announced.
Beyond products being pulled from shelves, two rallies have been planned in Indianapolis and Chicago by animal welfare activist groups.
One rally, hosted by the Indiana Animal Rights Alliance, will be at 11:30 a.m. Wednesday in downtown Indianapolis, with the exact location to be announced. Organizers said the rally will be a peaceful protest with attendees holding signs speaking out against animal cruelty.
Free from Harm, an animal rights organization, will hold a rally at 11 a.m. June 17 at the Fairlife Headquarters at 1001 W. Adams St. in Chicago. Rally organizer and Free from Harm founder Robert Grillo said the group is calling out the company for using workers as scapegoats, alleging Fair Oaks Farms has knowingly fostered a culture of abuse for years.
Some social media users have accused Animal Rescue Mission of staging the abuses, but Grillo said that's not the case. He said speakers at the rally will talk about what they have witnessed first-hand.
“One of the speakers is a person who visited the farm years ago and a worker took them to a restricted area where they saw piles of dead and dying calves and cows,” Grillo said. “The other is someone from an animal sanctuary who actually rescued a calf from Fair Oaks Farms.”
Grillo said while many have been shocked to see the 12-minute long video documenting animal abuse, he and his organization are not surprised.
“When people say activists orchestrate these things, we respond, 'No, we see it every day and it breaks our hearts,'” Grillo said. “I think it has a lot to do with cognitive dissonance. It's a cultural denial issue people don't want to face."