Not having a ride to the polls will no longer be an excuse for failing to vote in the upcoming midterm elections Nov. 6.
"Decisions get made by those who show up. This Election Day, Uber will be doing what we can to make it easier for people to do just that," Uber Chief Executive Officer Dara Khosrowshahi said in a prepared statement.
"On November 6, I hope everyone does one thing: vote!" he said.
In its announcement, Lyft said an estimated 15 million people or more registered to vote did not cast ballots in 2016 because of transportation issues.
"Your voice is important! We’re excited to help make it heard in this year’s elections," the company said.
Uber is teaming up with #VoteTogether and Democracy Works to make free rides possible on election day, according to the company. Riders are encouraged to make sure they have the latest version of the phone app for simple use on election day.
Lyft said it will be cutting its fees in half for rides to the polls and offering free rides to "underserved communities that face significant obstacles to transportation."
"We know that getting to the polls is only one part of the voting process," the company said. "We’re also committed to making it easier to register to vote and learn about important ballot initiatives."
With the help of When We All Vote and National Voter Registration Day, Lyft will remind its passengers about voter registration deadlines using social media and push notifications, provide its drivers with voter registration handouts and offer online voter information.
Uber is working with When We All Vote to provide customers with voter registration tools via its phone app and by email.
"And between now and Election Day, we’ll be hosting voter registration drives at more than 125 U.S. Greenlight Hub locations around the country to help register as many eligible voters as possible before their state's deadline," Khosrowshahi said.