CHICAGO | Chicago will be getting a crash course in everything Bill Brady in the coming weeks thanks to his campaign's first advertisement of the gubernatorial general election.
The Republican state senator from Bloomington is taking to the airwaves to let Chicago-area residents know his plan for Illinois' economy.
The 30-second spot blasts Gov. Pat Quinn's "big government policies," taking aim at his proposed 33 percent income tax increase.
"(Quinn) thinks government growth is more important than ours," Brady says in the background while the advertisement shows scenes taken from his march in Elmhurst's St. Patrick's Day parade. "I have a better plan. ... Let's make it harder to raise your taxes, requiring a super-majority vote."
The ad will play on network and cable TV mostly in Chicago and its suburbs, an area in which the central Illinois senator is trying to raise his profile. The Democratic ticket, except for Carbondale native and lieutenant governor candidate Sheila Simon, comes from the Chicago area.
Mica Matsoff, spokeswoman for the Quinn campaign, said Chicago residents will not be impressed with the ad's vague declarations.
"It is very short on specifics, and I think the people of Chicago will see that, will look to get more information, and they'll see that there is nothing more to substantiate what Sen. Brady has said," she said.
Matsoff also said Brady should have been more candid about his business activities and tax burden.
"His main source of income for the past two years was his Senate salary, paid for by Illinois taxpayers, all of this while paying no income taxes on his more than $100,000 income in more than one tax year," she said.
Jaime Elich with the Brady campaign said the ad is the perfect introduction for the candidate and the heavily Democratic Chicago region.
"Gov. Quinn wants to raise people's taxes by 33 percent at a time that a lot of families and small businesses can't afford it," she said. "So it allows people to realize that there is choice out there, that there is a difference out there and we're just trying to distinguish between the two."
While opposition to the governor's tax policy has been a mainstay of Brady's campaign, the advertisement also introduces voters to an underplayed issue -- term limits, which Brady said will bring about a "clean break" from the past.
Elich said voters will respond positively to Brady's commitment to limits of five terms for representatives and three terms for state senators as a pillar of the campaign.
The heavy media buy comes as the state Republican Party announced its most ambitious plan to get more boots on the ground across the state. Pat Brady, chairman of the state's Republican Party, said the party is embarking on its largest ever get-out-the-vote effort with the help of $500,000 from the Republican National Committee.
The RNC has taken great interest in Illinois with the hopes of winning back President Barack Obama's former U.S. Senate seat.