A video touting the benefits of tourism in Northwest Indiana has earned an Award of Distinction from the videographers industry.
The video, titled “Mystery Solved: The Effect of Tourism,” was put together by Andy Collins, the South Shore Convention and Visitors Authority’s Video Production Manager, and starred Crown Point Mayor David Uran, Bethany Albanese of Albanese Confectionery and Dwayne Walker, owner of ChicagoLand Popcorn, with mystery guest appearances by the Loch Ness monster and Bigfoot.
“When they contacted me (about being in the video), they said they wanted me to read all my flavors,” Walker said. “That would put me to sleep, so I told them I had an idea.”
His idea was to use his resemblance to boxing legend Muhammad Ali. That idea apparently didn’t work out either but Walker explaining how tourism is good for his business was a winner.
“We are trying to establish ourselves as a destination, and the reception we’ve gotten has been overwhelming,” he said. “One of the things we started the business on was to immerse ourselves in the community and give people a unique experience with popcorn.”
You have free articles remaining.
Erika Dahl, SSCVA communications director, said about 1,500 entries were submitted for the annual Videographer Awards, considered one of the most coveted in the industry. The two-minute video highlights convention and sporting event attendance and their impact on the local economy.
This is the third time the SSCVA has earned a Videographer Award having won another Award of Distinction in 2013 in the category of videos for the Web with “The New South Shore CVA Mobile Sites” and a 2014 Award of Excellence in the category of TV campaigns for “How Tourism Benefits the Community.”
The video can be seen at www.alongthesouthshore.com under the You Tube prompt.
Judges for the awards are industry professionals, who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Awards of Distinction were given to about 16 percent of the entries, Dahl said.