Ever since she was five years old, April Beres’ passion has always been in the kitchen. Whether following every move her mother made or making her own concoctions, it was where she felt at home.

Beres, owner of the Cauldron Beverage Company, has taken that culinary experience and her marketing savvy and created a series of beverage elixirs with a bold, full-flavored organic concentrate made raw through a natural process. “I come from a family of fermenters,” Beres says. “Working with raw and natural ingredients is very important for me. Maximizing the most nutrients is so very important and there are powerful benefits to going organic.”

Her Cauldron Elixirs, which include Ginger Ginseng, Beet Mint, Oaked Apple Allspice, Raspberry Black Pepper and Black Caraway, are original and unique because of the process and ingredients. “Consumers are much more intelligent and they understand the importance of better ingredients,” she says. “I look at how the craft beer drinkers pay attention to the details and I feel that is how I wanted to pattern my brand.”

Her potions match her eccentric style. Beres is as alluring as Harley Quinn and as sweet as Marilyn Monroe, but she is all business and can light up a room when talking about her products.

The elixirs are a combination of sweet, sour, and savory herbal handmade blends that can be customized to mix with craft beverages like liquor, club soda, tonic water, tea, lemonade, hard ciders and beer, to name a few. “I like doing things that nobody else is doing,” Beres says. “I feel we are a more health-conscious society and I wanted a product that was delicious and filled with probiotics.”

Beres started the concept of her company last year when she was laid off from her marketing position and wondering what to do next. She turned to her passion. “I dove right in," she says. "I love the business, but it is not easy by any means. Right now I’m a one-man show until I start developing."

That time seems to be quickly approaching for Cauldron Beverage Company as it continues to collaborate on several events, including various farmers markets and a recent brew fest with Burn ’Em Brewing, where they introduced a Kombucha lager that was the first to sell out. "The craft industry has really led the charge by demanding products with ingredients that they know exactly where they came from," Beres says. "It used to be trendy to drink these beers; now, it's about the awareness, and folks are expanding their palates to appreciate the finer flavors. That's why people support their local breweries and their products."

Beres feels the real test is with the customers. “Consumerism is the most important power that we have,” she says. “As a business owner, we have to appreciate that. If you offer a great product that you can stand behind, people can respect and embrace that type of product.”

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