Ashleys Jewelry By Design


221 Broadway
Chesterton, IN 46304

Last Updated: December 3, 2018



About Ashleys Jewelry By Design

Ashley’s Jewelry by Design, conveniently located in downtown Chesterton, has been one of the area’s premier jewelers for nearly two decades.

Ashley’s Jewelry by Design, conveniently located in downtown Chesterton, has been one of the area’s premier jewelers for nearly two decades. Our diamond and gemstone fine jewelry collections include both classic and contemporary designs. We feature exquisite pieces from acclaimed designers such as Frederic Sage, Cherie Dori and Galatea.

Click here to experience THE VOW by Cherie Dori

Ashley’s was one of the first area retailers to carry PANDORA and stocks an extensive selection of charms and match jewelry. Ashley’s also boasts state of the art equipment. The CAD-CAM machine (Computer-Aided Design) is used to create one-of-a-kind, custom-designed pieces. Our user-friendly kiosk allows the customer the option of browsing through virtual inventory at their own pace. A laser weld machine is available, making on-site, express repairs as an option.

Our reputation for excellence attracts a customer base from many neighboring states. If you would like a friendly, knowledgeable, experienced staff to be part of your next jewelry purchase, look no further than Ashley’s Jewelry by Design.

If you would have asked Craig O’Brien a few years ago if he ever imagined himself being a jeweler, the former steelworker would have laughed out loud.

But the owner of Ashley’s Jewelry By Design for the past 18 years has seen a lot of changes – both in the steel industry and the jewelry business. “It was a fluke,” says O’Brien of his plunge into the jewelry business in downtown Chesterton. “I’m first generation jewelry. I happened to be out of work and another store, the Jewel Gazebo, asked me if I needed work. I fell into that job and I loved it.” Since then, O’Brien has gotten a gemologist degree and uses the latest CAD-CAM techniques to design his own jewelry. He also has become proficient as a goldsmith and platinum smith.

“People are very surprised when they come in here, especially from out of state. We’re in a small town, but the designs we have and make are unique. And they’re all reasonably priced,” says O’Brien. “We do anything that anyone wants us to do,” says O’Brien. “We do everything in house, even laser welding. We’re very proud of the kinds of services we can provide.” O’Brien says he never realized that he would become as passionate about jewelry as he has.

“We’re unique because of the full-service commitment we make to our customers. We have a good team here and they’re all very well educated about jewelry. Their passion is the same as mine,” says O’Brien. He says it’s that passion to produce quality, affordable jewelry, along with providing good service, that keeps customers coming back. “What makes us special is that I think we’re the type of store that is built on an idea that what we do is special. We’re also built on the idea that service to our customers is most important.”

O’Brien admits that Ashley’s Jewelry wouldn’t be the success it is today if not for the teamwork that has been built among its five employees. “No one person can control everything in a business like this. You have to have help in order to do what you set out to do,” says O’Brien. A store like Ashley’s Jewelry, says O’Brien, helps make downtown Chesterton unique. “We’re just one of many stores in downtown. A lot of people like to come to local stores, and frankly, I think a lot of people like the old-fashioned hometown feel. “There’s a sense of identity here, and I don’t think people get that when they go to shop in the suburbs,” says O’Brien.


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