
Cubs President Jed Hoyer during a Q&A session on Jan. 14 at the Cubs Convention.
It took a while for Chicago Cubs President Jed Hoyer to escape the long shadow of Theo Epstein.
Hoyer rejoined his Boston Red Sox old mentor in Chicago in 2011, leaving his general manager position with the San Diego Padres to play second fiddle to Epstein during the Cubs rebuild.
“There are some places in baseball where if you can help make it happen, the sense of accomplishment is going to be shared across a wide spectrum,” Hoyer told the San Diego Union-Tribune upon taking the job. “Boston is one of those places. The Chicago Cubs is one of those places. The Cubs are well-positioned to have a run of success.”
That “run of success” began in 2015 and peaked with the 2016 World Series. But the blueprint for sustained success hit a wall, and after the Cubs’ third straight season without a postseason win, Epstein departed in 2020 and left Hoyer as the heir apparent.
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Hoyer was forced to do the dirty work, making decisions he knew would be unpopular, like non-tendering Kyle Schwarber, trading stars Yu Darvish, Javier Báez, Anthony Rizzo and Kris Bryant in an unprecedented sell-off in 2021, then letting Willson Contreras leave as a free agent after the 2022 season.
Whether Epstein would’ve made the same decisions we’ll never know. But if he did, we know he wouldn’t have been second-guessed as much as Hoyer has been the last two years.
But now it’s Hoyer’s time. He enters his third season as Cubs president with a revamped team — and bigger expectations.
If the Cubs succeed in 2023 and make the postseason, it should provide Hoyer with sweet vindication. If they have another sub-.500 season, it should lead to widespread criticism.
“It does feel different, the third year in this role,” he said Monday. “The first year obviously (we were) coming off of (the COVID-19 pandemic) and that whole group of players that were pending free agents, I think that was certainly the hungover spring.
“And last year we hoped to be competitive and realized it was kind of a puncher’s chance-type deal. It’s a lot more fun. I love the makeup of this group. From a personality and teammate standpoint, I think it’s awesome.
“We have to play clean baseball. I think our defense will be really good, our pitching depth is there. We can grind out at-bats. There are a lot of reasons to be optimistic. Now we have to go out and perform, and ultimately that’s the bottom line.
“You can have that optimism and you have that hope, but you have to be able to do it. I do like this group. There’s been a great vibe in camp.”
Most experts have projected the Cubs as a third-place team in the NL Central, so a .500 finish wouldn’t be a shock. Several of Hoyer’s acquisitions were available because their last clubs decided they were better off without them, including veterans Cody Bellinger, Eric Hosmer and Trey Mancini. Hoyer’s most important free-agent signing — $177 million shortstop Dansby Swanson — only became a free agent because the Atlanta Braves didn’t try to re-sign him.
Even the Cubs’ best returning hitter, Ian Happ, seems prepared to test free agency come November, unless Hoyer signs him to an extension in the next few days — which appears unlikely. Hoyer declined to comment Monday on Happ’s status.
The Cubs and second baseman Nico Hoerner reportedly agreed to a three-year, $35 million contract extension late Monday, buying out two arbitration years and his first year of free agency.
Either way, it’s a team full of players with something to prove, led by a manager in David Ross who should be judged much differently than he was the past two seasons.
Starter Jameson Taillon, who threw five shutout innings Monday in a 6-6 tie with the White Sox, said afterward there were some similarities to his former team, the New York Yankees.
“We’re going to play a different brand of baseball than the Yankees,” Taillon said. “With the Yankees, we sometimes played a little bit of that bully ball, just homers and walks and three true outcome-type of baseball. Here today, you saw some action on the bases, some sac flies, you saw Dansby with a homer, so I feel like we’re going to do a lot of different things well.
“You have guys here who expect to win, which is nice. That’s something in New York that I really appreciated. It’s ‘How can we win a baseball game today?’ I think a lot of the veteran guys we brought in share that mindset.”
Sacrifices had to be made. Instead of giving Christopher Morel a chance to build on his rookie season, the Cubs optioned him to Triple-A Iowa. Nico Hoerner, a quality, young shortstop, was moved to second base to make way for Swanson.
Hoyer’s rebuild that couldn’t be called a rebuild officially is over.
It’s win-or-bust time again.

Cubs manager David Ross speaks to the media on March 1 at Sloan Park.
Kyle Hendricks, the last remaining Cubs player from the original rebuild, believes the game plan will start paying dividends.
“Everything goes in cycles,” Hendricks said. “I’m so excited to be in this phase we’re in right now. You can see with everybody we brought in, but it really started with the young talent and them proving themselves and creating those opportunities and taking advantage of them.
“That set us up to go out and get these guys and supplement the team. And now, as you’ve heard from ‘Rossy,’ it’s expected winning.
“That’s it. ‘Just win.’ That’s the mode you want to be in. That’s the kind of team you want to be on.”
Whatever happens, Hoyer will get all the credit or all the blame.
The shadow that can’t be called a shadow is gone.
PHOTOS: Wrigley Field, home of the Chicago Cubs
1916: Wrigley Field

In 1916, the Chicago Cubs played their first game at Wrigley Field (then known as Weeghman Park); the Cubs defeated the Cincinnati Reds 7-6.
Cubs - File Photo

Banners outside Wrigley Field on Oct. 2, 2017.
Wrigley Field

The general view of the football field at Wrigley Field on Nov. 10, 2021.
Chicago's Wrigley Field

This is the view seen by the six-man crew working inside the Chicago Cubs' scoreboard at Wrigley Field, Sept. 29, Sept. 29, 1984. The scoreboard built in 1937 is illuminated by the sun rather than electronic bulbs. (AP Photo/Mark Elias)
Wrigley Field 10 Things To Know

FILE - In this April 12, 2013 file photo, Ben Martin, from St. Louis, has his picture taken by friend Stephanie Martin before a baseball game and Cubs' home opener against the Milwaukee Brewers at Wrigley Field in Chicago. The famed marquee, scoreboard and ivy were not original parts of the ballpark. The marquee went up in 1934 and was more of a bluish color at the time. The ivy was installed three years later. The scoreboard originally was a reddish brown with a white clock and was painted its familiar dark green in 1944. The historic ballpark will celebrate it's 100th anniversary on April 23, 2014.(AP Photo/Charles Rex Arbogast,File)
Fred Washington, Brian Helmus

In this April 10, 2014 photo, scoreboard operators Fred Washington, right, and Brian Helmus look out to the field from inside of the scoreboard at Wrigley Field during a baseball game between Pittsburgh Pirates and Chicago Cubs, in Chicago. With Boston’s Fenway Park and Wrigley the only two stadiums in the majors with primary manual scoreboards, it has been a job largely shrouded in mystery until the Cubs allowed The Associated Press climb the steel ladder through the steel floor of the scoreboard for a rare visit to mark Wrigley’s 100-year anniversary. (AP Photo/Kiichiro Sato)
Wrigley Renovations Baseball

In this Tuesday, March 24, 2015, photo, construction continues on renovations around Wrigley Field's center field in Chicago. When fans arrive for the Chicago Cubs' baseball season opener Sunday, April 5, 2015, against the archrival St. Louis Cardinals, they will get their first real look at the most visible phase of a massive renovation project. Just like in 1937, there will be new bleachers and a new brick outfield wall, just recently adorned with ivy. Even the centerpiece of the project, a brand new Jumbotron, will harken back to the day when Depression-era fans beheld a state-of-the-art manual scoreboard. (AP Photo/Charles Rex Arbogast)
Starlin Castro, Derek Jeter

Chicago Cubs shortstop Starlin Castro, left, presents New York Yankees shortstop Derek Jeter with Jeter's number on a Wrigley Field live scoreboard plate, before an interleague baseball game Tuesday, May 20, 2014, in Chicago. (AP Photo/Charles Rex Arbogast)
Rockies Cubs Baseball

The Wrigley Field scoreboard reflects the completion of the other Major League Baseball games and the time in which a Tuesday baseball game between the Chicago Cubs and the Colorado Rockies finished on Wednesday, July 30, 2014, in Chicago. At six hours and 27 minutes, a record for the longest game by time for both teams.. (AP Photo/Charles Rex Arbogast)
Brian Helmus

In this April 10, 2014 photo, scoreboard operator Brian Helmus changes scores from inside the iconic scoreboard at Wrigley Field during a baseball game between Pittsburgh Pirates and Chicago Cubs, in Chicago. With Boston’s Fenway Park and Wrigley the only two stadiums in the majors with primary manual scoreboards, it has been a job largely shrouded in mystery until the Cubs allowed The Associated Press climb the steel ladder through the steel floor of the scoreboard for a rare visit to mark Wrigley’s 100-year anniversary. (AP Photo/Kiichiro Sato)
Allie Sherman, Alex Sherman, Al Sherman

Allie Sherman, coach of the New York Giants, gestures towards the empty scoreboard as he talks with newsmen at Wrigley Field in Chicago, Ill., Dec. 28, 1963. The Giants will play the Chicago Bears tomorrow for the NFL championship. (AP Photo/Paul Cannon)
Wrigley Baseball

FILE - In this Sept. 29, 1984 file photo, one of the six-man crew works inside the Wrigley Field's iconic scoreboard in Chicago. Wrigley Field will host its 100th anniversary celebration as the Chicago Cubs host the Arizona Diamondbacks on Wednesday, April 23, 2014, exactly one century after the Chicago Federals opened then-Weeghman Park against the Kansas City Packers. (AP Photo/Mark Elias)
Wrigley Baseball

In this April 10, 2014 photo, a view of the field from inside Wrigley Field’s iconic scoreboard is seen during a baseball game between Pittsburgh Pirates and Chicago Cubs in Chicago. With Boston’s Fenway Park and Wrigley the only two stadiums in the majors with primary manual scoreboards, it has been a job largely shrouded in mystery until the Cubs allowed The Associated Press climb the steel ladder through the steel floor of the scoreboard for a rare visit to mark Wrigley’s 100-year anniversary. (AP Photo/Kiichiro Sato)
Derek Jeter

New York Yankees shortstop Derek Jeter waves to the crowd after Chicago Cubs shortstop Starlin Castro gave Jeter a Wrigley Field live scoreboard plate wijth Jeter's jersey number on it, before an interleague baseball game Tuesday, May 20, 2014, in Chicago. (AP Photo/Charles Rex Arbogast)
Cubs Wrigley Renovation

FILE - In this June 6, 2003, file photo, New York Yankees' Derek Jeter warms up in the on-deck circle in the first inning of a baseball game against the Chicago Cubs Friday, June 6, 2003 at Wrigley Field in Chicago. The Cubs have agreed to several changes in their Wrigley Field renovation plan in exchange for a federal tax credit worth up to $75 million. The Commission on Chicago Landmarks will consider the agreement during a meeting Thursday Dec. 4, 2014. Cubs spokesman Julian Green says the deal with the National Park Service will prevent other signs from encroaching on the historic center-field manual scoreboard. The deal could earn Wrigley a spot on National Register of Historic Places. (AP Photo/M. Spencer Green, File)
Darryl Wilson

In this April 10, 2014 photo, scoreboard operator Darryl Wilson looks out to the field from inside Wrigley Field’s iconic scoreboard as during a baseball game between Pittsburgh Pirates and Chicago Cubs, in Chicago. Wilson mans the two top floors, little more than scaffolding of the three-level scoreboard, tracking scores from around baseball and changing scores and the uniform numbers of pitchers as managers in those games bring in relievers. With Boston’s Fenway Park and Wrigley the only two stadiums in the majors with primary manual scoreboards, it has been a job largely shrouded in mystery until the Cubs allowed The Associated Press to climb the steel ladder through the steel floor of the scoreboard for a rare visit to mark Wrigley’s 100-year anniversary. (AP Photo/Kiichiro Sato)
Quirky Wrigley Baseball

FILE - In this April 10, 2014, file photo shows a view of the field from inside Wrigley Field’s iconic scoreboard during a baseball game between Pittsburgh Pirates and Chicago Cubs, in Chicago. Wrigley Field is a ballpark that while viewed as a throwback today has in fact played a big role in changing the way fans view sports. It was the first to let them keep foul balls. It was the first with organ music. And it was the first to be cleaned up in an effort to attract women and children. These are just some of many characteristics that sets the fabled stadium apart, along with the famed marquee, the manual scoreboard, the ivy-covered brick outfield walls and the ballhawks in the surrounding streets chasing home runs. (AP Photo/Kiichiro Sato)
Quirky Wrigley Baseball

FILE - In this Oct. 13, 2015 file photo, fans gather on the streets outside of Wrigley Field after the Cubs won 6-4 in Game 4 in baseball's National League Division Series in Chicago. Wrigley Field is a ballpark that while viewed as a throwback today has in fact played a big role in changing the way fans view sports. It was the first to let them keep foul balls. It was the first with organ music. And it was the first to be cleaned up in an effort to attract women and children. These are just some of many characteristics that sets the fabled stadium apart, along with the famed marquee, the manual scoreboard, the ivy-covered brick outfield walls and the ballhawks in the surrounding streets chasing home runs. (AP Photo/Paul Beaty)
Quirky Wrigley Baseball

FILE - In this Oct. 8, 2015 file photo, Ernie Banks' statue wears a Chicago Cubs jersey at Wrigley Field in Chicago. Wrigley Field is a ballpark that while viewed as a throwback today has in fact played a big role in changing the way fans view sports. It was the first to let them keep foul balls. It was the first with organ music. And it was the first to be cleaned up in an effort to attract women and children. These are just some of many characteristics that sets the fabled stadium apart, along with the famed marquee, the manual scoreboard, the ivy-covered brick outfield walls and the ballhawks in the surrounding streets chasing home runs. (AP Photo/Nam Y. Huh)
Wrigley Field

The scoreboard at Wrigley Field in Chicago is pictured, Oct. 7, 1940. (AP Photo)
Mariners Cubs Baseball

Fans seek shelter under the Wrigley Field scoreboard as the box score reflects a rain delay during the seventh inning of a baseball game between the Chicago Cubs and the Seattle Mariners Friday, July 29, 2016, in Chicago. (AP Photo/Charles Rex Arbogast)
NLCS Scoreboard Operator Baseball

FILE - In this April 10, 2014 file photo, scoreboard operator Fred Washington looks out to the field from inside the iconic scoreboard at Wrigley Field during a baseball game between Pittsburgh Pirates and Chicago Cubs in Chicago. Fred Washington is retiring from his job as a Wrigley Field scoreboard operator, and he is hoping to finish his career in the World Series, Friday, Oct. 21, 2016. (AP Photo/Kiichiro Sato, File)
Reds Cubs Baseball

The Wrigley Field scoreboard before a baseball game between the Chicago Cubs and the Cincinnati Reds in Chicago, on Saturday, Sept. 15, 2018. (AP Photo/Jeff Haynes)
Rockies Cubs Baseball

Weather warnings are posted on the left and right field scoreboards as several thunderstorms descending into the Wrigley Field area have forced the postponement of a baseball game between the Chicago Cubs and the Colorado Rockies Tuesday, Aug. 24, 2021, in Chicago. The game was rescheduled as part of a split doubleheader Wednesday. (AP Photo/Charles Rex Arbogast)
Baseball Labor

FILE - This Oct. 25, 2011, file photo, shows the outfield ivy and iconic manual scoreboard at Wrigley Field in Chicago. Getting a side to give back something it gained previously in collective bargaining can lead to difficult negotiations, which is why Major League Baseball has its first work stoppage in 26 years. (AP Photo/Charles Rex Arbogast, File)
Wrigley Night Games 1988

Six banks of lights illuminated Wrigley Field as the Chicago Cubs held their first official night practice in Chicago, July 25, 1988. Wrigley Field is the last major league park to install lights and will have their first night game on Aug. 8, against the Phillies. (AP Photo/John Swart)
Astros Cubs Baseball

Wrigley Field with Chicago skyline in the background prior to action in a baseball game between the Chicago Cubs and the Houston Astros Saturday June 22, 2013 in Chicago, Ill. (AP photo/Joe Raymond
World Series Indians Cubs Baseball

Downtown skyline is seen behind the scoreboard at Wrigley Field before Game 3 of the Major League Baseball World Series between the Chicago Cubs and the Cleveland Indians, Friday, Oct. 28, 2016, in Chicago. (AP Photo/Charlie Riedel)
Astros Cubs Baseball

Right field at Wrigley Field with Chicago skyline in the background prior to action in a baseball game between the Chicago Cubs and the Houston Astros Saturday June 22, 2013 in Chicago, Ill. (AP photo/Joe Raymond
Reds Cubs Baseball

The sun sets during the third inning of a baseball game between the Chicago Cubs and the Cincinnati Reds at Wrigley Field on Thursday, June 30, 2022.
Quirky Wrigley Baseball

In this Oct. 12, 2015, photo, the Chicago Cubs and St. Louis Cardinals line up on the field at Wrigley Field during the national anthem before Game 3 in baseball's National League Division Series, in Chicago. Wrigley Field was the first to let fans keep foul balls, first with organ music and first to be cleaned up in an effort to attract women and children. There's also the famed marquee, the manual scoreboard and the ivy-covered brick outfield walls.