CHICAGO (AP) -- NBC's Chicago-owned television station will allow suburban
viewers to catch up on local news with 4 1/2-minute inserts in the regular
noon, 4 p.m. and 6 p.m. newscasts.
Beginning about Jan. 14, participating suburban cable companies will insert
customized programming provided by Suburban News Source, said Bob Morse, vice
president and general manager of WMAQ-TV. Separate broadcasts will be available
for the north, northwest and south suburbs, he said.
"This historic venture represents the first time over-the-air broadcasters
will be offering viewers localized regional news, as well as offering clients
zoned advertising," Morse said.
The inserts will include segments like city council news and high school
sports, along with one minute of commercials. Customer of cable companies that
do not participate will see general features or repeats of earlier material.
The service will not be available in the city of Chicago.